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* Atleast Project Title is Required.
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Project No. |
SME 03 2011A
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Project Title |
APEC Global OVOP Support Measure Best Practices
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Project Status |
Completed Project
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Publication (if any) |
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Fund Account |
APEC Support Fund
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Sub-fund |
ASF: General Fund
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Project Year |
2011
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Project Session |
Session 1
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APEC Funding |
95,166
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Co-funding Amount |
100,000
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Total Project Value |
195,166
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Sponsoring Forum |
Small and Medium Enterprises Working Group (SMEWG)
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Topics |
Small and Medium Enterprises
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Committee |
SOM Steering Committee on Economic and Technical Cooperation (SCE)
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Other Fora Involved |
Not Applicable / Other
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Other Non-APEC Stakeholders Involved |
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Proposing Economy(ies) |
Japan
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Co-Sponsoring Economies |
Indonesia; Malaysia; Chinese Taipei; Thailand
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Expected Start Date |
20/04/2011
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Expected Completion Date |
31/12/2012
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Project Proponent Name 1 |
Takashi Omote
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Job Title 1 |
Director, International Affairs Office
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Organization 1 |
SME Agency
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Postal Address 1 |
1-3-1, Kasumigaseki, Chiyoda-ku, Tokyo, Japan, 100-8912
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Telephone 1 |
+81-3-3501-9093
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Fax 1 |
+81-3-3501-7805
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Email 1 |
omote-takashi@meti.go.jp
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Project Proponent Name 2 |
Not Applicable
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Job Title 2 |
Not Applicable
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Organization 2 |
Not Applicable
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Postal Address 2 |
Not Applicable
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Telephone 2 |
Not Applicable
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Fax 2 |
Not Applicable
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Email 2 |
Not Applicable
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Declaration |
Takashi Omote
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Project Summary |
In the Joint Ministerial Statement at the October 2010 SME Ministerial Meeting, in Gifu, Japan, ministers stressed that “Supporting SMEs in taking advantage of each locality's domestic and regional resources to develop high value-added products, and sell to the global marketplace, through the APEC-wide and global ‘One Village One Product’ model is important in order to strengthen SME access to global markets.” In order to swiftly respond to the ministers’ directions, we propose to study OVOP support measures best practices, and organize a seminar to disseminate them. A study team will survey OVOP support measures best practices in the APEC region, after which it will compile its findings in a report to be shared with member economies. We will also organize a seminar in the margin of the 33rd SMEWG in Thailand, aimed at building capacity in both government and private sector representatives through sharing experiences and know-how related to creating high value-added products utilizing regional resources which can then be sold in markets around the world.
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Relevance |
“One Village, One Product” (OVOP) is originally a movement or governmental program which encourage each local area, for instance one village in a country or a region, to have one original product.
In this project, we aim to improve “OVOP” to a movement to generate higher value-added products by SMEs intending to not only domestic markets but also global markets.
Regional SMEs in the APEC region have been facing difficulties in generating added value due to their lack of skills and know-how in producing value-added products utilizing regional resources. In response to this, Japan has developed advanced “OVOP” measures, such as a program of collaboration among agriculture, commerce and industry. Several governments in the APEC region have also implemented similar measures. Through such governmental support, regional industries have been developed to some extent. However, even after the success of making value-added products, SMEs still face difficulties in accessing global markets. In order to enhance access to global markets, further governmental support is needed. In Japan, government supports such SMEs through various measures enabling their products to be sold more widely in global markets. Other APEC region economies also have such best practices.
This project will provide an opportunity to share information on support measures for producing higher value-added products aiming at global markets. The sharing of such information among APEC member economies will enable each government to improve its support measures that urge regional SMEs to generate higher value-added products utilizing regional resources and strengthen access to global markets, ultimately to achieve regional economic growth.
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Objectives |
Objective 1: Collecting of OVOP best practices
In the first phase of the project, the research team will study the various types of “One Village, One Product” (OVOP) support programs available in APEC economies, and highlight best practices. It will focus on methodologies and practices which generate higher value added products which can be successfully sold more widely in global markets.
The study team will complete its study by September 2011, and will disseminate its findings via a report at the 33rd APEC SME Working Group Meeting in late 2011.
Objective 2: Dissemination of best practices and discussion on enhancing international cooperation
In the second phase of the project, Japan will organize a seminar that brings together SME policymakers, SMEs, and other stakeholders within the APEC region in order to share OVOP support best practices, and to discuss how to enhance international cooperation on OVOP. This will strengthen the network among policymakers, SMEs, and other stakeholders, as well as lay a foundation for new business opportunities.
Ultimate goal:
The ultimate goal is to build capacity of people in both the government and private sector who are involved in development of local and cottage industries, via the sharing of experience and know-how related to :
i) conducting successful projects,
ii) finding and utilizing potential regional resources,
iii) improving the quality of regional products for global markets, and
iv) adding regional products higher values through activities such as branding.
This project will provide both policymakers and SMEs with a variety of OVOP best practices including 1) the process of making higher value-added products out of original regional resources and 2) the measures in enabling those products to be sold more widely in global markets. And through the process, ultimately we will achieve one of APEC SMEWG’s objectives that of promoting SME access to global markets in this project.
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Alignment |
The 17th APEC SME Ministerial Meeting and the SME WG Strategic Plan
At the 17th SME Ministerial Meeting in Gifu, Japan, in 2010, ministers recognized the need to strengthen SME access to global markets, noting the importance of “supporting SMEs to take advantage of each locality's domestic and regional resources to develop high value-added product, and to sell to the global marketplace, through the APEC-wide and global "One Village One Product" model.” This was referred to as the “Gifu Initiative” in the SME Ministerial Joint Statement, and ministers also endorsed the SMEWG Strategic Plan which highlighted “Market Access” as one of six priority areas.
This project is in line with the Joint Ministerial Statement as well as the priority area. It is essential to regional development, and will thus contribute to the goal of promoting SME development in the APEC region. By sharing best practices developed by APEC economies, the project aims to bring about convergence in SMEWG economies in OVOP support measures and SME access to global markets.
The APEC Economic Leaders’ Growth Strategy
This project also responds to the Leaders’ priority to foster inclusive growth and enable APEC economies and their SMEs to better seize the opportunities created by globalisation. People in rural areas of the APEC region still face many challenges today in creating value-added products that utilize regional resources, and accessing global markets. The OVOP approach, which improves their unique local products and generates higher added value, will contribute to further development in rural areas of the APEC region. In the APEC Economic Leaders’ Growth Strategy, “inclusiveness” was mentioned as one of five growth attributes. The OVOP approach will directly address the Inclusive Growth agenda in the APEC region.
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TILF/ASF Justification |
Developing economies typically face much bigger difficulties than developed economies in planning SME support policy due to their fewer opportunities to gather and analyze necessary information than developed economies, which are easily able to share information on SME support policy with other countries in international fora such as OECD.
This project will provide the various types of “One Village, One Product” (OVOP) support programs available in APEC economies, and highlight best practices, which would be very useful for SME support policy planning in APEC developing economies.
In addition, policymakers from APEC developing economies will be able to deepen their recognition through the discussion at the seminar in which experts and policymakers will share their information on measures to promote high value-added products utilizing regional resources.
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Beneficiaries and Outputs |
Main beneficiaries of the project will be seminar attendees composed of both policymakers and SMEs who are involved in the development of local and cottage industries. They will be able to collect information on SME OVOP support best practices, which will help policymakers to create SME support programs specifically tailored to their individual situations. It is expected that this project will help policymakers to have information necessary for planning measures to support SMEs’ activities to create high value-added products and to get access to global markets. Also, this project will be expected to help SMEs to have information creating such products utilizing their own regional resources.
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Dissemination |
a. Number of copies for the publication;
100 CD-ROMs
b. Form and content;
A seminar will consist of presentations and interactive discussions among government and private sector people.
And the research findings will be compiled in a hand book.
Summary, which would include conclusion and recommendations, will be produced right after the seminar. The recommendations might include possible measures to improve market access of local and cottage products.
c. Format;
Presentation materials will be circulated in the form of hard or soft copies.
The outcome of the seminar will be reported to other related APEC meetings. Meeting materials such as presentation materials and summary as well as survey report which contains best practice of development of high value-added products utilizing regional resources will be disseminated among APEC members by CD-ROM and also distributed online, both on APEC OVOP website and APEC Secretariat website. Therefore, publication of the project will be made in such cost-effective ways.
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The targeted audience of the proposed seminar is APEC government officials in charge of SME support and trade policy and SMEs involved in the development of local and cottage industries.
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We have no intention to sell outcomes from this project.
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Gender |
There is no gender differentiation, and the project will benefit both female and male businesspeople and officials who are involved in trade in local and cottage products.
Businesswomen and female government officials are encouraged to participate in the seminar and will be invited to participate in each session of the seminar, because a portion of the best practices gathered in the survey will be products which women should take a major role in the process of production and/or distribution of.
We will also ask GFPN to participate in the seminar to listen to its insight and share information.
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Work Plan |
Phase 1 (To be completed by the end of September 2011):
Appointed consultants will conduct a survey on current existing OVOP support measures which generate value added products utilizing regional resources and promote access to global markets in the APEC region. They will visit several economies such as Indonesia, Korea, Peru, Thailand and Viet-nam to collect best practices through interviews with government officials and SMEs.
At the end of Phase 1, the consultant will compile study findings, highlighting best practices, and recommendations in a detailed report.
And the findings report will be presented at the seminar implemented under the phase 2.
Phase 2 (To be completed by the end of 2011):
Phase 2 plans call for holding a seminar in October 2011. Experts and officials involved in development of local and cottage industries from AEPC member economies will be invited.
(May-June 2011) Draw up a plan that includes seminar venue, program, and schedule, etc.
(July-August 2011) Obtain recommendations for attendees and speakers; send invitations. The seminar will be actively promoted through the APEC and APEC OVOP Web sites, and announced at the APEC SMEWG meeting in May.
(September-October 2011) Seminar attendees are encouraged to submit their presentations and prepare several discussion topics.
(October 2011) A seminar will be held in Thailand, back-to-back with the 33rd APEC SME Working Group meeting. At the seminar, researcher will share findings report of their survey as well as each member economy will share policies and experiences related to SME OVOP support to generate high value added products utilizing regional resources, and cooperation measures will be presented and discussed.
(November-December 2011) A project assessment report will be submitted to the APEC secretariat and a package of presentation materials will be shared among APEC member economies.
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Risks |
Risks associated with the OVOP Support Measure Best Practices will be minimal.
The original concept of OVOP is simply to encourage one village to have one original product of the region as mentioned in “1. Relevance”. But, this project aim to gather and analyze information on SME support measures which encourage each local area to have higher value-added product utilizing their own regional resources and to enhance access to global markets. So, comparing to the original concept of OVOP, this project has a risk that developing economies might face the difficulties in implementing the policy.
Therefore, we plan this project collects and provides such developing economies with information which could help them to implement OVOP policy easily. The survey conducted as phase 1 mentioned in “5. Work Plan” is going to collect information including the process of making higher value-added products out of original regional resources and measures in enabling those products to be sold more widely in global markets. And then, such information will be shown in the seminar conducted as phase 2. Policymakers of developing economies will be able to have enough information to plan SME support measures through this project, and therefore the risk will be minimized.
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Monitoring and Evaluation |
Phase 1:
Monitoring and evaluation on the Phase 1 will be done by the Project Overseer. The PO will check the progress of the Phase 1 research project through the feedback from researchers once a week.
Phase 2:
The goal of this project is to provide both policymakers and SMEs with a variety of hints/tips which help regions of each economies to have competitive and high value-added products, and ultimately to achieve one of APEC SMEWG’s objectives of promoting SMEs’ access to global markets.
Therefore, we are going to evaluate the success of the seminar by survey of satisfactory by the audiences and participants of the seminar. We will distribute questionnaire to the audiences and participants at the seminar and collect them after the seminar. We will also gather participants’ comments on the survey report of this project at the seminar and integrate them into the report.
We will collect information of audiences and participants statistics including number, gender, economies, level and participants’ satisfaction through the questionnaire,
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Linkages |
We will invite APEC HRDWG colleagues to the seminar in the light of sharing information on how to develop human resources to generate high value-added products utilizing regional resources and TWG colleagues in the light of sharing information to utilize regional value-added products as tourism resources. We will also invite IPEG, GFPN and other stakeholders involved in value-add activities for SMEs utilizing regional resources to the seminar to share information.
In addition, since economies in ASEAN region is now implementing such measures enthusiastically, so we will share such information among ASEAN member economies.
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Previous projects, such as OVOP seminars in 2006 and 2007, focused mainly on sharing traditional OVOP measures aimed at making products with regional resources to sell primarily in the domestic market. But this project will focus on supporting policymakers to plan and implement measures to enhance SMEs’ efforts in making higher value-added products including branding, in order to sell more products in the global market places.
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Regional SMEs in the APEC region have been facing difficulties in generating added value due to their lack of skills and know-how in producing value-added products utilizing regional resources. In the several APEC member economies including Japan, government supports SMEs through various measures aimed at improving their products and enabling them to be sold more widely in global markets. This project will enable each government to improve its support measures, generate higher value-added products utilizing regional resources, strengthen access to global markets, and ultimately achieve regional economic growth. Therefore, APEC is the best sources of funds for this project.
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Sustainability |
In the seminar, participants including policymakers and SMEs will be able to know not only examples of the OVOP, but also the process of making higher value-added products out of original regional resources and measures in enabling those products to be sold more widely in global markets. It could help both 1) policymakers’ planning of measures to support SMEs’ activities to create high value-added products and 2) SMEs’ creation of such products utilizing their own regional resources through the outcomes of this project.
The output of this project will be disseminated in the form of CD-ROM.
It contains a variety of OVOP best practices including the process of making higher value-added products and the measures to sell those products in global markets. Thus, if some developing economies may not have enough resources to implement OVOP program in the meantime, such developing economies could utilize information in the CD-ROM when they want to do OVOP program afterward
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Value-added products generated utilizing measures which will be shared in this project would be exhibited in the international exhibitions to be held in the APEC region. Information on these exhibitions will be shared among APEC economies through the APEC SME exhibition information sharing platform.
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Project Overseers |
Name: Hiroshi Murayama (TBC)
Title: Professor, Ritsumeikan University
President, International OVOP Policy Association
Brief biography: Prof. Murayama’s educational background is as below. He is one of the most famous OVOP policy experts in Japan. And he is now also the president of International OVOP Policy Association.
<Educational background>
Ph. D (Political Science), Kobe University, Kobe, Japan, 2003 March
M.A. Political Science, San Francisco State University, San Francisco, CA, 1980 January
B.L. Department of Law, Kyoto University, Kyoto, Japan, 1970 March
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Cost Efficiency |
Competitive bidding will be done in contractor selection process.
The outcome of the seminar will be reported to other related APEC meetings. Meeting materials such as presentation materials and summary as well as survey report which contains best practice of development of high value-added products utilizing regional resources will be disseminated among APEC members by CD-ROM and also distributed online, updating APEC Secretariat website.
The seminar will be held back to back with the 33rd APEC SMEWG meeting in Thailand, we will, therefore, be able to reduce travel and per-diem costs.
Therefore, this project will be made in such cost-effective ways.
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Drawdown Timetable |
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Direct Labour |
Phase 1:
Researcher
General duty: conducting survey on best practices on support measures to generate high value-added products utilizing regional resources
Number of persons: 3 from private research institution
Total hours: 3,600 (3 researchers x 150 days x 8 hours)
Phase 2:
Speaker
General duty: sharing information on best practices on measures to generate high value-added products at the seminar
Number of persons: 6 from private companies and academia
Total hours: 96 (6 speakers x 8 hours x 2 days)
Seminar organizer
General duty: selecting speakers, coordinating and organizing seminar
Number of persons: 5 from private company
Total hours: 1,488 (3 persons x 60 days x 8 hours + 2 persons x 3 days x 8 hours)
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Waivers |
Waivers from the normal APEC financial rules with justification are requested.
Since one of the purposes of this project is to help government officials understand the potential of the local and cottage industry, active discussion by government officials who are involved with the SME is an integral part of this project. To attract such government officials, especially from developing economies, a waiver for funding airfares and per diems for active participants from travel-eligible member economies is requested.
Official will be invited from organizations such as JETRO, JBIC and JCCI to share their experience with APEC economy. A waiver for funding airfare, per diem and honorarium for an expert is requested.
This seminar will cover the following topics:
i) conducting successful projects,
ii) finding and utilizing potential regional resources,
iii) improving the quality of regional products for global markets, and
iv) adding regional products higher values through activities such as branding.
To collect wider views, two speakers for each topic will be necessary. A waiver for funding airfare, per diem and honorarium for total of eight speakers is requested.
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Are there any supporting document attached? |
No
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Attachments
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