Project Title

APEC Workshop on Promoting "One Village One Product" (OVOP) through e-Commerce 

Project Year

2022   

Project Number

CTI 01 2022 

Project Session

Session 1   

Project Type

Standard 

Project Status

Completed Project   
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Project No.

CTI 01 2022 

Project Title

APEC Workshop on Promoting "One Village One Product" (OVOP) through e-Commerce 

Project Status

Completed Project 

Publication (if any)

 

Fund Account

General Project Account 

Sub-fund

None 

Project Year

2022 

Project Session

Session 1 

APEC Funding

99,350 

Co-funding Amount

7,000 

Total Project Value

106,350 

Sponsoring Forum

Committee on Trade and Investment (CTI) 

Topics

Trade Facilitation 

Committee

Committee on Trade and Investment (CTI) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Viet Nam 

Co-Sponsoring Economies

Chile; China; Indonesia; Japan; Papua New Guinea; Peru; Philippines; Russia; Chinese Taipei; Thailand 

Expected Start Date

01/08/2022 

Expected Completion Date

31/08/2023 

Project Proponent Name 1

Pham Quynh Mai 

Job Title 1

Deputy Director General 

Organization 1

Ministry of Industry and Trade (MOIT) 

Postal Address 1

Not Applicable 

Telephone 1

(82-24) 22205522 

Fax 1

Not Applicable 

Email 1

Maipq@moit.gov.vn 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Pham Quynh Mai 

Project Summary

Given the remarkable contribution of the “One Village One Product” (OVOP) approach to the rural and remote areas for sustainable and inclusive development in many APEC member economies (especially developing ones), and increasing challenges faced in promoting greater access to regional and global markets of OVOP, this project aims to leverage the opportunities brought  by e-commerce, address the challenges as well as develop capacity building through sharing experiences in promoting OVOP via e-commerce.

The project is aligned with the APEC priorities in pursuing sustainability, inclusion and innovation as stated in the APEC Leaders’ 2021 Declaration.

A 2-day hybrid workshop () is proposed to be held subject to specific situation due to the COVID 19.

Relevance

Relevance - Issues: Since the first launch of OVOP in Japan in 1979, in the last three decades, the OVOP movement has been strongly widespread across a great number of economies, especially developing economies thanks to its significant contribution to rural and remote area development and inclusive growth.

In the digital era, it is inevitable and essential to harness e-commerce to promote the OVOP more efficiently in the context of increasing competition. However, it is a hardship for the OVOP promotion in general, the “villagers” in particular when they want to harness e-commerce due to a great number of challenges such as inadequate infrastructure, transport and logistics, and disruptions in the supply chains (problems in payment systems, delivery issues, , digital literacy and information asymmetry[1].

This project aims to address the above challenges in e-commerce that the OVOP approach might encounter in their development through providing capacity building, and sharing experiences to overcome those challenges.

Eligibility and Fund Priorities: The Project would seek funding from the General Project Account (GPA). It should be eligible for the GPA since it supports the GPA’s priorities such as “promoting inclusive and sustainable growth (including for Recovery)” and “pursuing innovation and a digitally-enabled recovery”.

Capacity Building: This project aims to provide capacity building for APEC member economies through sharing experiences, and expertise in how to leverage e-commerce to promote the OVOP movement in the region, which contributes to sustainability and inclusion for more vulnerable groups such as those in rural and remote areas. It is especially meaningful in the context of COVID 19 when the vulnerable are most negatively affected.



[1] Sanchita Chatterjee, 2019.Developing Rural E-commerce: Trends and Challenges. Mekong Institute


Objectives

The objective of this project is to share experiences and improve capacity building for APEC member economies on how to promote “One Village, One Product” approach in rural and remote areas in the region for inclusive growth through harnessing e-commerce in the Digital era.

Alignment

Alignment to APEC: This project is in line with the APEC Leaders’ Declaration 2021 that is committed to sustainability and inclusion through supporting “the wellbeing and security of all of our people, and their equitable participation in the economy, so that no one is left behind” and through “pay particular attention to the economic empowerment of other groups with untapped economic potential” including those in rural and remote areas to “improve access to global markets”.

It is aligned with the Putrajaya Vision that is committed to “foster quality growth that brings palpable benefits and greater health and wellbeing to all, including MSMEs, women, and others with untapped economic potential” to “ensure that the Asia-Pacific region is resilient to shocks, crises, pandemics and other emergencies”. The Aotearoa Action Plan (APA) also stresses that APEC develops work on supporting groups with untapped economic potential, such as indigenous peoples as appropriate, people with disabilities, and those from remote and rural communities.

Also, this project is in line with the APEC Leaders’ commitments to pursue and promote digital connectivity and innovation: “Digital connectivity and innovation are critical across our efforts towards an inclusive, resilient and sustainable recovery” and “We need to continue to narrow the digital divide by promoting digital skills, encouraging the adoption of innovative working methods, expanding access to digital tools and infrastructure, and ensuring our MSMEs and start-ups are able to harness new and emerging technologies and digital eco-systems” as stated in the APEC Leaders’ 2021 Declaration.

This project focuses on promoting OVOP to help people in rural and remote areas explore and exploit their potentials into practice through enhancing their capacity to access bigger markets with the support of e-commerce.

Alignment to Forum: One of the CTI’s key priorities is to promote innovative development and inclusive approaches. This project aims to promote the OVOP approach to enhance rural and remote areas development, which is expected to significantly contribute to sustainability and inclusive growth through promoting sustainable development in rural and remote areas with a focus on innovative and high potential products and through the leverage of e-commerce.

TILF/ASF Justification

Not Applicable.

Beneficiaries and Outputs

Outputs: 

Outputs 

Descriptions 

A Hybrid workshop or a  

Physical workshop  

The workshop is proposed to take place in 2nd quarter in 2023 (possibly in April 2023) . Given the possible uncertainties due to restrictions on travel requirements and Covid-19 developments, we would like to propose hybrid since it would help to reach more participants within a rational budget as well as to address potential uncertainties. The PO will work to make sure it is most value for money, and highest quality.

In case of hybrid, the PO will note to design the agenda to fit both online and in-person participants (online participants will participate about 3 – 4 hours per day and the structured sessions are based on one-way flow of information to be most accessible for online participants – these include the keynote speech, speaker presentations and panel discussions (including moderated question and answer sessions. For in-person participants, practical sessions that involve unscripted and interactive activities will be included.

Those activities include small group work to drill down into case studies or policies, or brainstorming exercises to identify solutions, opportunities and recommendations). However, in case that risks due to the COVID-19 and travel restrictions are cleared, we would like to propose  a physical workshop.

The PO would like to consult with APEC by the end of this year (2022) about the mode and will seek approval for amendment of the project if yes.

Regarding the agenda, the PO will work closely with the contractor. In principle, the agenda should include sessions that portray an overview of OVOP in APEC member economies, issues related to legal, policy and regulatory barriers and requirements for OVOP implementation; discussions of best practices, lessons learned and opportunities for information sharing between APEC economies on OVOP; and brainstorming to develop key and consistent messages to promote the uptake of OVOP in APEC economies, etc.

All APEC member economies’ representatives will be invited to attend as speakers or participants. The Workshop will identify challenges and how to address those challenges to help people and businesses in rural and remote areas best harness OVOP through e-commerce.  

A Background paper

A background paper will be shared to provide background knowledge and promote discussion for participants. The background paper might include principles of OVOP, an overview of OVOP implementation ( successful or unsuccessful cases) in some APEC member economies, experiences and lessons sharing for the purpose of further discussion. The PO will work in details with the consultant on the background paper. The background paper is expected to be from 8 – 15 pages.

Workshop Summary  

Report  

The Report will contain presentations provided by speakers as well as present substantive content such as the best practices, recommendations, case study examples and lessons learned from where OVOP has been implemented, tailored for an APEC audience, as well as the key messages and approaches to promoting OVOP (as per the stated outcomes for the project).

At least 6 recommendations will also be presented in the Report.

The Workshop Summary Report is expected to be from 20 – 25 pages.  

Outcomes: The participants are expected to gain a more in-depth understanding of the OVOP model/approach including optimum environments for successful design and implementation. 

It is expected to gain broad dissemination and promotion of OVOP information and resources within relevant organizations and stakeholders in APEC economies, based on sharing of information, resources and implementation of recommendations and actions arising from the Workshop.     

Understanding of the OVOP model, including optimum environments for successful design and implementation’ as an area for increased knowledge by participants.

The outcomes will be measured by a post-workshop evaluation/survey, details as in Section C, item No. 11.

Beneficiaries: The project will primarily aim to target:

1) Local authorities/ Government officials that are in charge of or involved in promoting rural development, e-commerce, and digital economy. Those who are directly or directly involved in the OVOP movement in states/provinces/villages for at least 1 year will be encouraged to participate. The participants’ profile requirements will be sent to the forum 8 weeks before the Workshop.

2) Relevant associations with relations to rural and remote areas development, artisans and/or OVOP (farmers, MSMEs, handicrafts, representatives of creative economy, …) (through these associations, it is expected that capacity building will be spread to other specific stakeholders such as farmers, villagers, and so on that are involved directly in OVOP programs). For example, local business associations with relations to artisans/households in textile, handicrafts, etc.

3) Regional and international organizations or academic institutions will also be invited to present on the OVOP model and its success or implementation.

4) Secondary beneficiaries (who will benefit indirectly, through the application of recommendations and actions arising from the project outputs) might be MSMEs, female MSMEs owners, the small households in the rural areas who are involved in OVOP programs in their communities.

Dissemination

Hard copies will be provided to all the workshop participants. The electronic publication will also be used to disseminate the workshop’s documents widely. APEC’s official website will be the main one to upload the documents. The workshop’s summary report (about 20 – 25 pages) will be shared on the APEC project data base, and remain as an APEC publication. 

Other Vietnamese Ministries’ websites (e.g.: the Ministry of Industry and Trade) could also be used to disseminate the information with a hyperlink to the APEC website. 

A press release on the Workshop will be published in Vietnam’s media mass (Viet Nam News, Viet Nam News Agency, Economics Times, etc.,). It will also be sent to business associations, research centers, etc. to attract  attention to the event to encourage people to visit the documents online. 

There is no intention to sell outputs arising from this project.

All the reports and related communication materials will comply with APEC Publications, IP, and Logo Guidelines. 

The workshop summary report will be published as an APEC publication. It will be noted that personal data (name, gender, economy, social media handles, name of employer, etc.) of project participants (including speakers, experts, and contractors) does not appear in any APEC Publication or APEC project report (such as Summary or Final Reports) produced in relation to this project.

Gender

The gender issue is seriously taken into account by the project proponent. Women are involved in the development of this proposal and both men and women will get equal opportunities to participate in the project implementation including in the process of preparatory stage, consultation and direct labour, etc. In addition, to address gender concerns and make sure that men and women are engaged efficiently in the workshop, the evaluation form delivered at the end of the workshop will include information on gender to aggregate for project assessment. 

Female participation as speakers or delegates to the workshop will be encouraged based on the highest efficiency of the project. The organizers will make sure that women are most encouraged and created favorable conditions to take part in and contribute to the workshop by disseminating information and invitation to as many women as possible. For example, invitations will be sent through APEC PPWE (Policy Partnership on Women and the Economy), female business associations of Viet Nam and APEC member economies if available to invite and draw their attention to the workshop.  

Female leaders will be prioritized to be invited as speakers to the workshop. Among other criteria such as expertise, experiences, contributions, female leaders from enterprises, SMEs associations will be prioritized to join and be funded to attend the workshop. It will target to reach 50% of female participation in this project if efficient. The female speakers are also aimed at 50%.  

This project will promote women economic empowerment with a focus on leadership, voice, and agency since “they are valued as contributors, professionals, and leaders in the private, not-for-profit, and public sectors” (APEC Guidebook, Appendix G)  

PO is committed to collecting sex-disaggregated data for all speakers and participants at the project event. This data will be included when submitting a Completion Report to the Secretariat upon completion of the project, as well as providing guidance to future POs on their own gender parity targets. This data will be used to assess compliance with the project’s gender targets at the conclusion of the project, with performance data shared with APEC members.  

Targets 

Female Participants (%) 

50% 

Female Speakers/Experts (%) 

50%  

Referring to the Guide on Gender Criteria for APEC Project Proposals in the Guidebook on APEC Projects, please tick the pillar or pillars that this project supports, in promoting women’s economic empowerment:

5 Pillars (you may tick more than one)

1

Access to Capital and Assets

2

Access to Markets

3

Skills, Capacity Building, and Health

V

4

Leadership, Voice and Agency

V

5

Innovation and Technology

V


Work Plan

Timeline 

Tasks 

Deliverables 

Aug – Oct 2022

Initiate procurement process to select a contractor (drafting the ToR)

Communicate to the APEC Secretariat/SME Program Director to finalize the organizing plan of the workshop  

Approved quotations for hosting

Signed contract

Oct 2022

Identification of venue

Confirmed venue for the workshop

Oct 2022 

Submit the APEC Project Monitoring Report 

APEC Project Monitoring Report  

Oct 2022

Identification of venue

Confirmed venue for the workshop

Oct 2022 

Develop the Agenda & General Information (GI) Circular

Agenda & GI  

Oct – Dec 2022

Develop the Background Paper

Background Paper

Oct – Dec 2022

Compilation and dissemination of the GIC 8 weeks before the Workshop date

Delivery of GI

Oct – Dec 2022

Inviting speakers and APEC related procedures

Jan – Feb 2023

Delivery 2-day hybrid Workshop in Viet Nam

Workshop implemented  

Feb 2023

Dissemination of the post-Workshop survey of participants

Evaluation results of survey

By the end of Apr 2023

Develop Workshop Summary Report

Draft Workshop Summary Report

Apr – May 2023

Submit Workshop Summary Report to Secretariat for review and approval, and endorsement by the forum

Endorsed Workshop Summary Report

Oct 2023

Submit the APEC Project Completion Report and supporting documents to the Secretariat

APEC Project Completion Report

6-12 months after project completion

Participation in Longer-Term Evaluation of APEC Projects (LTEAP) survey

Risks

No. 

Risks 

How will it be managed? 

1 

Quality of speakers  

The  Organizers will work closely with economies to nominate and invite the most suitable speakers for the workshop.  Invitations to speakers and participants will be delivered at least 2 months prior to the workshop to make sure that conflicts of engagement will be addressed.  

2 

Right participants 

To make sure that the right participants are nominated to attend the Workshop, the Organizers will consult with co-sponsoring and APEC member economies to set criteria for participants. Participants should be governments’ officials, relevant associations, and their members. The invitation will be sent through CTI, DESG, SMEWG, PPWE and ATC. For the host economy, the workshop is free open to the relevant associations and their members including farmers/villagers/household businesses, etc.                    

3 

Quality of the Workshop Summary Report  

The consultant will be the key person to be in charge of developing the workshop summary report. She/He will have about 1 month to draft the workshop summary report, and then circulate the draft for comments among speakers and participants, send the draft to CTI for further comments to revise it before having it endorsed. The PO will also make sure to review the workshop summary report before sending out to relevant sub-fora.  


Monitoring and Evaluation

Evaluation Focus 

Indicators 

Target Goals 

Evaluation Method 

Reporting Method 

Outputs 

1. Workshop  

1)   No. of participants (excl. speakers/ experts)

100   

Event Attendance List 

Completion Report 

2)   % of participating men/women (excl. speakers/experts) 

50/50 

Event Attendance List 

Completion Report 

3)   No. of speakers/ 
experts engaged 

6 – 8  

Event Attendance List 

Completion Report 

4)   % of speakers/ 
experts (men/women) 

50/50

Event Attendance List 

Completion Report 

5)   No. of attending economies 

15 

Event Attendance List 

Completion Report 

6)   No. of travel eligible economies 

10 

Event Attendance List 

Completion Report 

7)   Content developed and deployed 

31 Dec 2022 

Certification by PO 

Completion Report 

1. Background paper

1. No. of pages

8 – 15 pages.

Certification by PO

Completion Report

3. Project Report 

1. No. of pages  

20 - 25 

Certification by PO 

Email to the Secretariat 

2. Submission to the Secretariat  

30 Apr 2023 

Submission to the Secretariat  

Email to the Secretariat 

Out-comes 

1. Experiences/ Practices in harnessing e-commerce to promote OVOP   

1. Sharing implementation from member economies 

2024 – 2025 

Tracking economies 2 years after event 

Report to the Working Group (DESG)  

2. Participants knowledge of applying e-commerce to promote OVOP

1. % of participants report substantial knowledge increase  

75%  

Ex-ante and ex-post evaluations 

Completion Report 

2. Developing APEC economies report substantial knowledge increase 

75% 

Ex-ante and ex-post evaluations 

Completion Report 

3. Women report substantial knowledge increase 

75% 

Ex-ante and ex-post evaluations 

Completion Report 

3. Recommendations on how to harness e-commerce to promote OVOP 

1. No. of recommendations made 

At least 6  

Included in the Project Report 

Report to the Working Group 

The Longer-term Evaluation of APEC Projects (LTEAP) 

Others 


Linkages

CTI will be the group that oversees this Project and will be responsible for disseminating information about the Workshop to APEC member economies. The outcomes of the Workshop will be submitted to CTI for consideration and further action.

The PPWE, DESG, and SMEWG will also be consulted and called for cooperation during the development and implementation of this project given the fact that a majority of women and MSMEs are possibly involved in the course and there will be a need to acquire knowledge and expertise in the area of the digital economy.

Sustainability

Following the workshop, participants are expected to have more in-depth knowledge and experiences how to harness e-commerce to promote OVOP. 

To make sure that the workshop meets its objectives, the organizer will report to and seek approval from CTI for the recommendations in particular and the workshop summary report in general. Based on the recommendations from member economies, the organizer will consider proposing new activities/initiatives to follow up the outcome of the project. 

The Organizer also considers proposing the phase 2 of the project based on the participants’ recommendations. The networking will be used to review the implementation of recommendations.

Project Overseers

Ms. PHAM has directly involved and contributed to the economic and trade integration of Viet Nam over the last 20 years. She has involved in APEC cooperation in the past years and served as Viet Nam SOM in 2015 and 2016; and Viet Nam Alternative SOM in last 2017. Ms Mai has been Viet Nam Senior Official to APEC since 2018. 


Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

  No. 

Specific Tasks for Consultant  

No. of Hours 

1.           

review and propose to PO on Workshop location 

15 hours 

2.           

work with speakers and discussants in drafting, revising and finalizing agenda (40 hours) 

35 hours 

3.           

develop General Information Circular for the Workshop  

10 hours 

4.           

take notes at the Workshop  

10 hours 

5.           

develop and finalize Project Summary Report with recommendations 

95 hours 

6.           

prepare draft Evaluation Surveys for the project – the survey circulated to participants prior to the event is prepared by the Contractor 

25 hours 

7.           

gather Workshop Attendance List to be included in the Completion Report, speakers’ and moderators’ CVs and biographies and non-member participant list 

20 hours 

8.           

work as a coordinator in all substantive matters such as coordinate the invitation of international and local speakers/ moderators/ participants, identifying back-up speakers for the event etc. (30 hours) 

30 hours  

Total: 

240 hours 

 No.  

Specific Tasks for Technical staff  

Hours  

 1

Run video conference system and software, including pre-event testing  

of video/ audio, wireless microphone battery levels etc.  

A package  

 2

Act as a single point of contact providing technical support on  

video conference matters

 3

Operating, real-time monitoring and troubleshooting video conferences  

with a view to resolving observed issues rapidly

 4

Video/audio conference set-up and support. Best efforts should be made to ensure all connection points are connected on time  

and receiving/transmitting good audio/video

 5

Assist with support for video/audio conferencing problems (problems  

with mixer, images, accounts, voices etc.)

 6

Investigate faults and recommend further actions to rectify

 7

Video conference equipment set-up and support

 8

Presentation/multi-media meeting room support, including duration support

 9

Assist with support for multi-media broadcasting (if requested);  

Quick response to emergency/ad-hoc requests.  


Waivers

Not Applicable.

Are there any supporting document attached?

No 
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Version HistoryVersion History

Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
Attachments
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