Project Title

APEC Best Practices for Green and Innovative MSMEs by using BCG Model 

Project Year

2021   

Project Number

CTI 04 2021A 

Project Session

Session 2   

Project Type

Standard 

Project Status

Project in Implementation   
View Budget TableView Budget Table
|
PrintPrint

Project No.

CTI 04 2021A 

Project Title

APEC Best Practices for Green and Innovative MSMEs by using BCG Model 

Project Status

Project in Implementation 

Publication (if any)

 

Fund Account

APEC Support Fund 

Sub-fund

ASF: Micro, Small and Medium Enterprises (MSME) 

Project Year

2021 

Project Session

Session 2 

APEC Funding

80,527 

Co-funding Amount

115,890 

Total Project Value

196,417 

Sponsoring Forum

Committee on Trade and Investment (CTI) 

Topics

Trade Facilitation 

Committee

Committee on Trade and Investment (CTI) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Thailand 

Co-Sponsoring Economies

Australia; Japan; Philippines; Russia; Singapore; Chinese Taipei; United States; Viet Nam 

Expected Start Date

01/01/2022 

Expected Completion Date

30/09/2022 

Project Proponent Name 1

Pornvit Sila-On 

Job Title 1

Director, Bureau of International Trade Promotion Strategy 

Organization 1

Department of International Trade and Promotion, Ministry of Commerce 

Postal Address 1

Not Applicable 

Telephone 1

(66-2) 5077811 

Fax 1

Not Applicable 

Email 1

pornvits@ditp.go.th 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Pornvit Sila-On 

Project Summary

This project aims to promote and elevate capacity of entrepreneurs/MSMEs with the Bio-Circular-Green (BCG) economic model.  The BCG economy model will help entrepreneurs/MSMEs to access business opportunities through applying technologies and innovation to create value-added and eco-friendly products as well as develop product selections in the right market. For the public sector, it will provide guidance on how the governmental organisations should implement relevant policy or incentives to enhance the private sector’s competitiveness efficiently. The project will organize a symposium which will provide the opportunities for APEC economies to share their BCG success Stories/ best practices/ product champions. The symposium will be held around the period of APEC Meetings in 2022, as appropriate. The objective is to enable the further collaboration among APEC economies on BCG economy model.

Relevance

Relevance – Region: Bio-Circular-Green Economy model or BCG model was conceptualized by the Thai Government in 2021 as a strategy to drive its post-pandemic economic recovery and achieve sustainable development in every dimension. The initiative conforms to the United Nations Sustainable Development Goals (SDGs), a blueprint designed to achieve a sustainable future. 

BCG model is an integration of 3 strategic economies, namely, bioeconomy, circular economy and green economy. The name ‘BCG’ encompasses :

Bioeconomy involves the production of renewable biological resources and the conversion of these resources into value added products.

Circular economy aims at reusing and recycling materials to maximize the value of limited resources and using technology to adjust the production process to reduce greenhouse gas emissions and carbon footprint.

Green economy determines to keep economy, society and the environment in balance and reduce the impact on the environment i.e. by reducing the use of chemicals or replacing them with more sustainable alternatives, leading to sustainable development.

Thailand recognizes the benefits of the BCG model on the global economy, and would like to encourage all APEC economies partners to exchange technological and scientific resources to activate the BCG model for post COVID-19 recovery. This project proposal is in line with global actions to tackle climate change and its impacts. by focusing on promoting the cost-effective use of natural resources, the use of innovation and technologies, the shift from fossil fuels toward cleaner energy, and more while maintaining business competitiveness in the world market which sees all stakeholders increasingly influenced by Environment, Social and Corporate Governance (ESG) aspects, besides propelling the economic growth.

The BCG model also fits with ongoing APEC work that emphasizes sustainability in every process throughout the value chain, namely the sourcing of raw materials, the manufacturing process, the distribution process, the waste management process, etc. Hence, the BCG model encompasses all aspects of economic activities. 

Once the BCG model is applied, we can expect increasing sustainable trade and investment both within and outside APEC economies. In particular, the BCG model will help boosting MSMEs competitiveness in both local and global markets by increasing their business opportunities.

For more information about the BCG model including the concept, benefits, action plan, etc. please refer to www.bcg.in.th/bcg-booklet/.  Examples of Thai businesses adopting the BCG model can be found at www.thaigroove.com/bcgheroes. 

Relevance Eligibility and Fund Priorities: The project aligns with the specific priorities on the specific priorities of the MSME sub-fund by addressing challenges for MSMEs or women-led MSMEs to access to technological innovation especially MSMEs in developing APEC economies. The proposed project will contribute to help MSMEs to improve their competitive capacity by using innovation and technology to adopt sustainable practices. Understanding the knowledge, challenges and opportunities of bio-circular-green model can enhance better business environmental performance and MSMEs competitive advantage. Also, this project will promote the knowledge of appropriate technology on how to incorporate bio-circular-green practices into MSMEs core businesses for inclusive and sustainable growth in the region. 

Relevance Capacity BuildingThe BCG Economy will be a mechanism to modernize member economies in international trade.  The symposium will attempt to increase knowledge of the BCG economic model among APEC economies that can be used in solving existing problems which they face.  For the private sector especially MSMEs, the symposium will enhance know-how about relevant methods to develop potential products to reach eco-conscious markets which are growing rapidly globally, thereby driving MSMEs growth. Also, it will equip entrepreneurs with relevant marketing methods to drive their businesses sustainably taking into account market demands.  For the public sector, it will provide guidance on how the governmental organisations should implement relevant policy or incentives to facilitate and stimulate the private sector to apply the BCG model efficiently.  In addition, the project will help building networks between stakeholders across the region and providing motivations through the sharing of success stories/ best practices/ product champions amongst APEC members in order to gain insight into different methods that may prove useful for participating economies.

Objectives

The objective of the project is to promote the concept and the consideration of the BCG model amongst MSMEs in APEC economies, support economic growth, and increase trade and investment based on sustainable and innovative economic policies.

Alignment

Alignment - APEC:  This project supports APEC’s primary goal as stated in APEC Putrajaya vision 2040, that we will foster quality growth that brings palpable benefits and greater health and wellbeing to all, including MSMEs, women and others with untapped economic potential.  Also, to promote economic policies, cooperation and growth which support global efforts to comprehensively address all environmental challenges, including climate change, extreme weather and natural disasters, for a sustainable planet.

It also aligns with New Zealand’s host year priorities which are, increasing inclusion and sustainability for recovery, and “Pursuing Innovation and a Digitally-Enabled Recovery.” which emphasizes that APEC’s ability to recover from the current crisis will depend significantly on the extent to which members can make use of productivity-enhancing innovations, particularly in the area of digital technologies as well as the APEC 2020 Leaders Statement, where Leaders committed to fostering an enabling environment for the development of the digital economy, including to open new opportunities for MSMEs as BCG model will stimulate innovation and digital technologies towards a more sustainable growth for MSMEs.

Besides, APEC Strategy for Green, Sustainable and Innovative MSMEs, which was endorsed in 2017, emphasizes that APEC policymakers should create an enabling environment for MSMEs to engage in activities, such as the adoption of green technologies, the use of eco-friendly packaging materials and design, the compliance with international environmental standards and socially responsible investment, which would lead to a sustainable and inclusive Asia-Pacific.  The Strategy will also outline future plans for activities on promoting green and sustainable MSMEs by different APEC fora.

Alignment – Forum: One of the economic drivers in Putrajaya vision 2040 emphasizes on strong, balanced, secure, sustainable and inclusive growth. The purposed project aligns with these efforts to intensify inclusive human resource development to better equip our people including MSMEs with the skills and knowledge to ensure open, dynamic, resilient and peaceful Asia-Pacific community. Also, this work contributes to economic policies that promote climate change mitigation and environmental challenges as stated in Putrajaya vision 2040.

This project contributes to discussions on topics related to trade enabled by digital technologies in APEC, with a special focus on facilitating post-COVID economic recovery as in CTI and DESG.

· Besides, the project supports ongoing discussions on promoting MSMEs to global value chains and green growth in CTI and SWEWG

· Also, the proposed project is in line with Boracay Action Agenda that foster MSMEs Business        Continuity Planning (BCP) and implementation to build sustainable and resilient businesses and communities.

· This project ensures the engagement of CTI and SMEWG equally by circulating concept note and project proposal for comments to both fora. These will include other relevant documents from the project. Moreover, this project will involve CTI and SWEWG to nominate participants to join the event.

TILF/ASF Justification

Not Applicable.

Beneficiaries and Outputs

1)   Background Report

a)  Conduct desktop research and analysis on economic models similar to the BCG economic model in APEC economies.

b)  The research may be done by circulating a questionnaire in CTI to help to collect expertise   contributions regarding economic models similar to the BCG economic model in APEC economies and by consulting the department of international trade promotion (oversea offices) who can make suggestions on which entrepreneurs/MSMEs in their respective economies are in line with the BCG model.

c)  At least 6 case studies/entrepreneurs will be observed in details. This will show how they create business opportunities and build their competitive advantage.

d) The background report’s tentative structure may include introduction, executive summary, details of least 6 case studies/ entrepreneurs, conclusions and recommendations. Approximately 10-15 pages.

e) The background report will be disseminated for information to participants at the symposium either in the form of electronic copy or a display at the symposium venue.  However, this will not be an APEC publication. 

2)  One-day Symposium in Bangkok – A Hybrid Event, in-person and online

a)  Circulate a questionnaire in CTI to help to  nominate speakers and participants. Gender and sub-regional balance will be taken into account when selecting speakers and participants. Participant nominations from SMEWG are highly expected.

b) 150-200 participants (including 22 participants from 11 travel-eligible economies and 16-21 experts) from various sectors i.e. government officials, representatives from the private sector, academics, or other stakeholders from travel-eligible economies. Gender and sub-regional balance will be taken into account when selecting participants.

c) The purpose of the symposium is to share the concept and to encourage the BCG economic model amongst APEC members while providing motivations through the sharing of success stories/ best practices/ product champions in order to gain insight into different methods that may prove useful for participating economies. In addition, the symposium is an opportunity for increasing interaction, building networks between stakeholders across the region.

d)  Tentative structure and content :

Time

Content

- Morning Session -

08.30–09.00 am.

Registrations

09.00–09.10 am.

Welcoming Remarks                                                                                 (1 speaker)

09.10–09.30 am.

Opening Remarks                                                                                     (1 speaker)

09.30–10.15 am.

Introduction to the BCG Model                                         (1 speaker)

10.15–10.30 am.

Coffee Break

10.30–12.00 am.

Panel Policy Discussion on trade and environment               (5 speakers)

(Senior government officials from Thailand and APEC economies)

12.00–13.00 pm.

Lunch break

- Afternoon Session Breakout sessions (in parallel)

13.00–17.00 pm.

Panel discussions including Q&A sessions

Speakers from the private sector of  APEC economies presenting their success stories/ best practices and discussing possible recommendations with participants.  Panel discussions will be split into 3 rooms       (4 speakers each room) representing various industries with Bio,        Circular or Green concept.                                                (12 speakers)

17.30 –17.45 pm.

Closing Remarks                                                             (1 speaker)

3)  Summary report

Tentative structure : Table of Contents, Background, Introduction, Opening remarks,     Powerpoint Presentation/Discussion for each session including best practices, Closing        remarks, Participants Feedback, Recommendations (minimum 10 recommendations). Approximately 15-30 pages. It will be an APEC publication which will be uploaded on the APEC website. It may also propose next steps for APEC’s work on.

Target audience : the public and private sectors in APEC economies especially MSMEs.

The summary report will be used to disseminate the knowledge gained from the symposium on the APEC website and also on the Ministry of Commerce of Thailand website upon APEC’s approval. 

Outcomes: 

1) Participants’ knowledge of success stories/ best practices by using the BCG model is established. (measured by using a participant evaluation survey)

2) Government agencies explore innovative models such as the BCG economy to help develop economic strategy, trade-related policy-making and implementation process. (measured by using a participant evaluation survey

3) Entrepreneurs especially MSMEs are aware of the importance of sustainability in business and why they should embrace the BCG-model best practices to their operation to stay competitive in the future. (measured by using a participant evaluation survey) 

Beneficiaries: Direct beneficiaries of the project are government officials and private sector representatives (chambers of commerce and industry, MSME industry groups, entrepreneurs in the BCG space). Indirect beneficiaries will be academics and researchers (in the areas of economics, trade and logistics, environment, science and innovation, etc.) Participants will be high and working level officials from relevant ministries i.e. trade and economic, industry, science, technology and innovation, environmental and MSME business promotion, and high-level business representatives in all industries. Participant nominations from SMEWG through CTI are highly expected.

Speakers will be selected by the Ministry of Commerce of Thailand with recommendations/nominations from the CTI and co-sponsoring economies . Nominated speakers from the private sector will be from various industries. They will share their best practices that are in line with the concept of the Bio Circular or Green economy.  The final selection will ensure that a variety of industries is represented in the symposium, thereby, delivering a wide range of know-how and maximum benefits to all APEC economies.

Dissemination

The summary report will be published as an APEC publication and disseminated electronically for greater access to the general public for free via APEC website, the Ministry of Commerce of Thailand’s website and social media after it has appeared on the APEC website.  There is no intention to sell any outputs arising from this symposium.

The background report will be disseminated for information to participants either in the form of electronic copy or a display at the symposium venue or both.  However, this will not be an APEC publication.

Gender

CTI members will be encouraged that they recommend female nominees for participants of the symposium. Nomination of speakers of the symposium will be duly taken under consideration to gender balance by encouraging the suggestion and nomination of female speakers. Women will be involved actively in the preparation and implementation of the symposium. The evaluation forms distributed at the end of the symposium will include information on gender for project assessment.

Targets

Female Participants (%)

50%

Female Speakers/Experts (%)

50%

Referring to the Guide on Gender Criteria for APEC Project Proposals in the Guidebook on APEC Projects, please tick the pillar or pillars that this project supports, in promoting womens economic empowerment:

5 Pillars (you may tick more than one)

1

Access to Capital and Assets

2

Access to Markets

3

Skills, Capacity Building, and Health

4

Leadership, Voice and Agency

5

Innovation and Technology


Work Plan

Time

Tasks

Deliverables

Feb 2022

Manage the procurement and contracting process:

a)  Draft a detailed ToR

b) Select a suitable contractor and sign a contract

ToR and contract

Note: The APEC Secretariat approval is not required as the contractor fees are borne by the Ministry of Commerce of Thailand only

Feb 2022

Circulate a questionnaire in CTI to help to collect expertise   contributions regarding economic models similar to the BCG economic model in APEC economies.

Feb 2022

Prepare Background Report:

a)  Conduct desktop research and analysis on economic models similar to the BCG economic model in APEC economies.

b) Including in the Background Report, at least 6-8 case studies presenting how they create business opportunities and build their competitive advantage.

Background Report

Mar 2022

Prepare Symposium:

a)  Draft agenda

b) Confirm location and other logistical and venue details

c) Circulate the General Information Circular (GIC) containing the agenda, logistical information, tentative speaker list, speaker-participant nomination form, the BCG model information booklet, to help CTI members understand the BCG concept and nominate appropriate speakers and participants by 31 March 2022.

General Information Circular (GIC)

1 Apr 2022

Submit the APEC Project Monitoring Report

APEC Project Monitoring Report

8 Apr 2022

Upon receiving speaker and participant nominations from CTI, finalise speakers and participants list (at least 6 weeks before the symposium date)

Finalised Speakers and Participants List

30 Apr 2022

Submit the Background Report

Background Report

20 May 2022

Hold a one-day Symposium:

a)   Arrange the Symposium

b)   Register attendees

c)   Take notes, gather and analyse evaluation forms collected during the symposium

The symposium will be recorded in accordance with the APEC Project Event Recording Policy. The recordings, i.e. panel or speaker presentations, will be made available to nominated participants unable to participate on the day of the event and for purposes of public dissemination.

Symposium

Evaluation forms

May 2022

Prepare a Summary Report as an APEC publication

Summary Report

Jul 2022

Submit the Summary Report to be reviewed and approved by the Secretariat and endorsed by CTI

Endorsed Summary Report

Nov 2022

Submit the APEC Project Completion Report and supporting documents to the Secretariat

APEC Project Completion Report

Dec

2023

Participate in the Longer-Term Evaluation of APEC Projects survey conducted by the Secretariat

* Due to uncertainty arising from COVID-19 and other risks, the symposium may be in the format of a hybrid (a mix of in-person and remote access participation) or a fully virtual or a fully in-person symposium. The decision to shift the symposium format rests upon the PO.

Risks

Risk 1 : The selection of relevant speakers with appropriate level of expertise and gender balance

Risk management : The project overseer will have to work closely with co-sponsoring economies to get recommendations of potential speakers who can contribute at an expert level and participants who can help to disseminate the knowledge gained on returning to their economies.  The project overseer will ensure that the female engagement will be at least 50% for both speakers and participants.

Risk 2 : Last-minute speaker cancellations

Risk management : Identifying possible back-up speakers in advance of the event.  In doing so, the gender balance must be taken into consideration.

Risk 3 : Necessity to postpone the symposium or change from a hybrid (a mix of both physical and remote access participation) to a virtual symposium due to COVID-19

Risk management : Early communication with all attendees (experts and participants) about the  possibility of postponement or change from a hybrid (a mix of both physical and remote access  participation) to a virtual symposium due to travel limitations in the face of the COVID-19 pandemic.  All attendees will be prepared to participate via online channel completely if necessary.

Monitoring and Evaluation

Evaluation Focus

Indicators

Target Goals

Evaluation Method

Reporting Method

Outputs

1. Background    Report

1.    Contract executed

Feb 2022

Certification by PO

Contract)

2.    No. of pages

10-15

Certification by PO

Email to the Secretariat

3.    Submission to the    Secretariat

20 Apr 2022

Submission to the Secretariat

Email to the Secretariat

2. Symposium

1.    No. of participants (excl. speakers/ experts)

130-180

Event Attendance List

Completion Report

2.    % of participating men/women (excl. speakers/experts)

50/50

Event Attendance List

Completion Report

3.    No. of speakers/
experts engaged

16-20

Event Attendance List

Completion Report

4.    % of speakers/
experts (men/women)

50/50

Event Attendance List

Completion Report

5.    No. of attending economies

16-21

Event Attendance List

Completion Report

6.    No. of travel-eligible economies

11

Event Attendance List

Completion Report

7.    Content developed and deployed

20 May 2022

Certification by PO

Completion Report

3. Summary  Report

1.    No. of pages

15-30

Certification by PO

Email to the Secretariat

2.    Submission to the Secretariat

20 July 2022

Submission to the Secretariat

Email to the Secretariat

Outcomes

1. Participants’ knowledge of success stories/ best practices by using the BCG model.

1. % of participants report substantial knowledge increase

85%

Ex-ante and ex-post evaluations

Completion Report

2. Developing APEC economies report substantial knowledge increase

33%

Ex-ante and ex-post evaluations

Completion Report

3. Women report substantial knowledge increase

33%

Ex-ante and ex-post evaluations

Completion Report

2. Government agencies’ willingness to explore innovative models such as the BCG economy to help devel-op economic strategy, trade-related policy-making and implementa-tion process.

1. Government agencies report willingness to explore innovative models such as the BCG economy to help develop economic strategy, trade-related policy-making and im-plementation process.

33%

Ex-ante and ex-post evaluations

Completion Report

3. Entrepreneurs especially MSMEs’ awareness of the importance of sustainability in business and why they should embrace the BCG-model best practices to their operation to stay competitive in the future

1. Entrepreneurs especially MSMEs report substantial increase in the awareness of the importance of sustainability in business and why they should embrace the BCG-model best practices to their operation to stay competitive in the future

50%

Ex-ante and ex-post evaluations

Completion Report


Linkages

MSMEs and BCG Model are cross-cutting issues in principle. Not only is the topic relevant to Small and Medium Enterprises Working Group (SMEWG) by complementing SMEWG’s Strategic Plan 2021 – 2024 highlighting its priorities areas in Entrepreneurship, innovation, and start-ups, SME access to international markets and global value chains (GVCs), and Inclusive capability development towards  digitalization, but also contributes to Digital Economy Steering Group (DESG) and APEC’s Policy Partnership for Science, Technology and Innovation (PPSTI).

BCG model helps improve MSMEs to have comparative advantages by using digital technology and innovation to create value-added and green products, thus, this issue aligns with APEC Internet and     Digital Economy Roadmap (AIDER), which is a framework, driven by DESG, that provides guidance on key areas and actions to facilitate technological and policy exchanges among member economies and to promote innovative, inclusive and sustainable growth, as well as to bridge the digital divide in the APEC region.

Moreover, the project is in line with PPSTI’s work, which has a mission to “support the development of science and technology cooperation as well as effective science, technology, and innovation policy recommendations in APEC through collaboration between government, academia, private sector and other APEC fora.”

In that sense, the project proposal will be circulated among CTI, SWEWG, DESG, and PPSTI for comments and deemed for endorsement in CTI.

Sustainability

The participants will be able to comprehend the concept of BCG model and to help entrepreneurs/ MSMEs to access business opportunities through applying technologies and innovation to create value-added and eco-friendly products as well as to develop product selections in the right market. Also, policymakers, academia, business communities of the APEC region should be encouraged to exchange best practices and opinions in the symposium. As a result, the recommendations from the symposium will be provided in APEC website to advance the outputs of the project and stakeholders will gain the insights and benefit that would boost their interest on how to apply BCG model for inclusive and sustainable growth in the region.  To ensure that the participants can sustain the impact of the project, they will be requested to nominate in their evaluation forms, how they plan to apply their learning or new knowledge in their workplace, to support the implementation of recommendations.

Project Overseers

Mr. Pornvit  Sila-On, Director, Bureau of International Trade Promotion Strategy, Department of International Trade and Promotion, Ministry of Commerce of Thailand (MoC). Mr. Pornvit Sila-On graduated from University of London (SOAS) in 1994 with a Master’s Degree in Area Studies (Southeast Asia) and from Tufts University, USA in 2006 with a Master’s Degree in Law and Diplomacy.  He has been working at MoC since 1997 and has continuously been involved in international trade issues. He is currently responsible for devising and developing strategic plan to promote international trade and boost Thai exports and internationalization.

Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

Not Applicable.

Waivers

Not Applicable.

Are there any supporting document attached?

No 
Attachments
Version: 3.0 
Created at 28/02/2022 16:29  by Lucy Phua 
Last modified at 28/02/2022 16:39  by Lucy Phua 
Version HistoryVersion History

Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
Attachments
Content Type: Standard Proposal
Version:
Created at by
Last modified at by
Go Search