Project Title

Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment 

Project Year

2019   

Project Number

TWG 01 2019A 

Project Session

Session 2   

Project Type

Standard 

Project Status

Project in Implementation   
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Project No.

TWG 01 2019A 

Project Title

Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment 

Project Status

Project in Implementation 

Publication (if any)

 

Fund Account

APEC Support Fund 

Sub-fund

ASF: Economic Development in Remote Areas (EDRA) 

Project Year

2019 

Project Session

Session 2 

APEC Funding

33,927 

Co-funding Amount

14,900 

Total Project Value

48,827 

Sponsoring Forum

Tourism Working Group (TWG) 

Topics

Tourism 

Committee

SOM Steering Committee on Economic and Technical Cooperation (SCE) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Malaysia 

Co-Sponsoring Economies

Australia; Brunei Darussalam; Japan; Papua New Guinea; Singapore; Thailand; United States 

Expected Start Date

30/01/2021 

Expected Completion Date

30/06/2021 

Project Proponent Name 1

Yasmeen Yasim (wef 21 June 2021) 

Job Title 1

Dr / Undersecretary 

Organization 1

Ministry of Tourism, Arts and Culture Malaysia 

Postal Address 1

Not Applicable 

Telephone 1

(60-3) 88917373 

Fax 1

Not Applicable 

Email 1

dryasmeen@motac.gov.my 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Yasmeen Yasim 

Project Summary

This project will enhance the capacity of tourism-related MSMEs to develop Community Based Entrepreneurship (CBE) through digital empowerment and enrich participants’ knowledge and understanding on entrepreneurship in rural economic growth among the target groups.

It will comprise of: 1. A roundtable discussion on developing the CBE framework. 2. a Workshop of CBE and 3. a Handbook on Developing Community Based Entrepreneurship in Rural Tourism Through Digital Empowerment. The handbook will contain a framework, guidelines and best practices from well - established tourism MSMEs in the region.

Rural tourism or Community-Based Tourism (CBT) is among the fastest-growing sectors in the tourism industry of the APEC region. To ensure the sustainability of CBT, the MSMEs must inculcate the entrepreneurship mindset and move forward within the current value chain. In CBT, MSMEs undertakes various tourism economic activities, for instance, cultural programs, farming operations, handicrafts making and homestays. Unfortunately, currently, in the tourism sector, especially the homestay operators, are highly dependent on agents and central government to promote their businesses including scouting for customers. One of the best ways to instill the CBE element among MSMEs is through the enhancement and alignment with the digital economy. It is time for them to start differentiating themselves from their competitors, such as rapidly integrating ICT in their organization.

Relevance

Relevance – Region: This proposed project will focus on rural tourism development through upscaling the MSMEs in the rural economy. There is a vast potential for APEC rural entrepreneurs in the recreation, entertainment, cultural and traditional art sectors, particularly in tourism. Of these, some have more significant potential to contribute to the development of rural areas compared to their counterparts in the major cities. According to the United Nations World Tourism Organization (UNWTO), by 2028, tourism is expected to indirectly support more than 200 million jobs across the 21 economies in the APEC region.  By instilling entrepreneurship skills and digitalization, which will narrow the economy’s gap between urban and rural areas through CBE to the rural tourism and other related economic activities in their area. As we understand, community-based tourism, CBT is a local tourism program managed by the community. These people are not trained as an entrepreneur. In APEC Effective Community Based Tourism, CBT 2010, a best practice for Peru 2010 inculcates marketing as one of the best practices for the effectiveness of the CBT. Giving them fundamental knowledge in entrepreneurship will give them more courage in improving their tourism industry and connectivity to other APEC region and the world. By utilizing the digital economy, the rural tourism in a remote area will be more visible to more potential tourists and empowered their economy.

Travel and tourism can boost MSME’s growth in rural and remote areas, especially within the region, but it is still far behind in digitalization. Thus, if these communities are given relevant assistance in digitalization, it could certainly improve the participation of remote communities in the mainstream economic activities. Digital technologies are essential for the efficient and timely processing and distribution of information and this has dramatically enhanced the efficiency and accessibility of travel industry organizations by connecting people-to-information more quickly. Technological advancement such as the virtual reality (VR) and augmented reality, AR can be part of promotion and marketing strategies for the rural tourism destinations by giving the potential tourists to have experienced at the destinations or attractions. It is therefore vital for the tourism-related MSMEs to prepare for these changes and to ensure that CBE is inculcated, to have access and advance in this new travel and tourism digital economy. The information sharing  from APEC’s highly developed economies to developing economies by sharing ideas and information can help the CBE in rural tourism focusing on digital platform such as payment gateway and online booking methods. 

Relevance – Eligibility and Fund Priorities: This project addresses barriers encountered by remote communities in economic activity through the incorporation of digital technology into MSMEs activities by enhancing connectivity, narrowing the digital gap, and empowering economically marginalized communities. This project also supports ‘Bogor Goals’ for free and open trade and investment in Asia-Pacific.

This project aligns with the APEC Support Fund – Sub-Fund on Economic Development in Remote Areas which aims to provide ongoing support for APEC economies to improve the participation of remote communities in mainstream economic activities. In this project, selected economies with experience in rural tourism and digital economy will presents the most significant growth market for tourism from their perspective. Another challenge to the digital economy is the economy forecasting to grow to USD8.2 trillion by the year 2028, therefore, digital penetration in ecotourism of rural and remote areas help in improving economic activities among the community and be part of the digital economy ecosystem.

Relevance – Capacity Building: Every CBE in APEC economy involved will obtain, improve, and retain the skills and knowledge in ICT while narrowing the gaps with other developed economies. Implementation of knowledge transfer to the communities provides a long term benefit to the rural entrepreneurs in the future. The project strengthens society with skills and competencies in doing business with digital knowledge, bridging the gap between urban and rural areas. By transferring knowledge, the development of CBE in rural tourism will be sustained and centred. This will help MSMEs to participate more fully in the digital tourism industry in their economies and the regional economy. Concerning employability and the outbound of the youth, from rural to urban, these new resources in the digital economy for rural tourism will leverage their skill to pursue the job in their region. Thus, this project will have the inclusivity among the community through the engagement of the youth with the elderly. They are many cases whereby the players in the CBT, particularly the homestay are run by the elderly thus CBE gives equal opportunity for the youth especially in digital platform. Nevertheless, this business are also included women to empower their economy. Thus for the capacity building, it is not only focusing those in CBE but also the researcher, policymaker and stakeholder to understand the needs of the rural community in digitalizing the rural tourism and MSMEs within their region. The capacity building are from the workshop and the handbook. In the workshop, the experience and the framework of the success factors of CBE and digitalization will be shared among the expert to the participants. Thus the participants will understand the importance factors and value for them to be digital CBE in tourism industry. Whereas, the handbook of digitalization CBE in rural tourism will benefit the community economies in the long term for those in remote areas as well as the policy maker for new policy or guidelines regarding CBT and CBE. This project is targeting to have a case study from Malaysia, Thailand, Japan, Australia and Papua New Guinea. In TWG, Tourist Arrivals and Inclusive Growth, 2016 mentioned, an empirical evidence shows that tourism development has a positive impact on poverty reduction and inclusive growth (i.e., growth in household incomes coupled with improvements in distribution). Tourism contributes to poverty reduction as every 1% increase in tourist arrivals is associated with a 0.12% reduction in the number of poor people in the region. Data also show tourism contributes to inclusive growth by providing the poor with more opportunities for employment and entrepreneurial activity. Thus the handbook will give positive impact to economies in enhancing the income of CBT through impactful CBE.

Objectives

Our objective is to build the capacity of project participants of CBE in rural tourism through a workshop and handbook on Community Based Entrepreneurship (CBE) in Rural Tourism Through Digital Empowerment.

Alignment

Alignment - APEC:  The project responds to priorities for APEC Chile 2019 to take control of the technological revolution by digital penetration into CBT. Moves towards integration 4.0 - By developing a digital economy, CBE has already moved forward and integrated into 4.0 millennia. The project exposes opportunities presented by technology such as virtual reality and encourages economies to share best practices on the modernization of tourism policy and regulatory approaches. Aims for inclusive growth; MSMEs contributes towards rural development by providing jobs opportunity and economic growth. The biggest challenges of MSMEs discovered that most employees within the business are unskilled; most business investment strategies are hindered by a lack of finance and the local markets are very small in selling rural MSMEs' products.  This project also supports the APEC Tourism Ministers Statement in APEC Papua New Guinea 2018 of harnessing sustainable and inclusive tourism through digitalization mentioning about sharing economy platforms that require digital literacy and access. As a rural area, access and digital literacy will be the primary concern. The discussion on how to improve and the lightest method in mastery digital literacy will be discussed and report. Another issue to be resolved is the gap of generation operating the CBT and MSMEs in rural areas. With the element of digitalization of economy in their downstream and tourism product, it is hoped that the youth will contribute to the economy in their CBE for CBT in 2025. 

Alignment – Forum: The project aligns with the current four pillars of the TWG Strategic Plan 2015-2019: (1) promote better understanding of tourism as an engine for economic growth; (2) sustainable and inclusive growth; (3) promote labor, skills development, and (4) certification and policy alignment. This project is also closely related and compliments the outcomes of the recent TWG project done by USA “Leveraging the Digital Economy to Promote an Inclusive Tourism Industry Workshop”.

This project will also support the TMM8 (2014) and TMM9 (2016) indicate the development of remote areas is becoming one of the most pressing issues, both at the global and regional levels. The Asia-Pacific region is very diverse in terms of economic development and includes a lot of remote areas, many of which are suffering from deep economic, infrastructure and social challenges. Whereas the TMM10 Declaration 2018: recognizing the significance of emerging trends in the sharing economy that facilitate favorable tourism business opportunities that may lie in the digital age to foster innovative, sustainable and inclusive tourism growth allowing the youth to involved in the MSMEs and CBT by using the digital platform. By instilling entrepreneurship traits and digital platforms, inclusive of communities including youth, women, the elderly, the indigenous engagement, the target of 800 million international tourists across APEC including rural attraction can be achieved by 2025.TMM 2020 will be the platform to discuss CBE in CBT. In TMM10 it is stated Following the 2017-2019 APEC Tourism Working Group Strategic Plan, the guidelines will set out to ensure that member economies' efforts to promote an integrated Asia Pacific through sustainable and inclusive measures are steered appropriately. Stakeholders in the tourism sector are a key catalyst for development in the industry, hence the need for strategic guidelines that encourage investment in the industry, employment opportunities, human resource development and training tools, effective MSME support, etc. is significant. The development of improved cooperation and coordination mechanisms will in-turn allow for the benefits of the tourism industry to be shared equally across the region, including among women and indigenous peoples.  Referring to the rural tourism industry in the remote area definitely will not be left the indigenous alone. TMM10 also described the needs of the cross-cutting nature of the travel and tourism industry requires a robust approach to ensuring marginalized groups have access to finance, entrepreneurial skills and technical advice and assistance. While stimulating new opportunities for MSMEs in the tourism industry through consultation with relevant stakeholders the urge of inclusive community-based tourism through initiatives that aim to enhance the livelihoods of local communities, thus the proposed project will assist TWG and economies with CBT to enhance their economy through the CBE and digitalization of the tourism business.

This project is also closely related and compliments the outcomes of the recent TWG project done by USA “Leveraging the Digital Economy to Promote an Inclusive Tourism Industry Workshop”. ‘Handbook on Community Based Tourism “How to Develop and Sustain CBT’ and ‘Effective Community Based Tourism’ both are TWG projects done in 2009 and 2010 respectively.

TILF/ASF Justification

Not Applicable.

Beneficiaries and Outputs

Outputs: APEC funding will be used for the following outputs:

1.  A two-day subject matter expert round table discussion will be held prior to the Workshop on CBE in Rural Tourism through Digital Empowerment. The round-table discussion will be a hybrid discussion (on-site and virtual participation).  This arrangement is made possible given that the experts are mostly based in Malaysia. Subject matter experts are comprised of members of the academe, policy makers and tourism agencies in Malaysia. This round-table discussion aims to produce the initial draft of the framework for CBE in Rural Tourism through Digital Empowerment.

2. A 5-day virtual Workshop of on CBE in Rural Tourism through Digital Empowerment in Malaysia and open to all economies either the policy maker, government, agencies related in the rural tourism. Each topic will be presented in a day. Among the topics to be discussed are: 

a.  Overview of rural tourism and the need for CBE;

b.  Best practice in rural tourism presented by selected economies

c.  Importance of digitalization in tourism promotion and visibility and possible applications such virtual reality and augmented reality;

d.  Digital economy challenges in remote areas, and

e.  Discussion on the framework of digitalization and CBE for rural tourism by the Subject Matter Expert followed by a round table discussion with participating economies. 

3.  Publication of a Handbook on Developing Community Based Entrepreneurship (CBE) in Rural Tourism Through Digital Empowerment.  The handbook will be prepared by a contracted subject matter expert and will include inputs from the workshop.

The handbook contents are as follows:

a.  Introduction

b.  Overview of the Community Based Entrepreneurship (CBE) in Rural Tourism Through Digital Empowerment

c.  The framework of Community Based Entrepreneurship (CBE) in Rural Tourism Through Digital Empowerment with all the enablers and factors towards digitalization of rural tourism

d.  Best practice on digitalization in community based entrepreneurship for rural tourism

e.  Digital approaches to tourism such as augmented reality and virtual reality including existing tourism digital platforms

f.   Five Best Practice Case Studies from APEC economies

g.  References

The Handbook will be about 50 pages in length and will be provided in a state requiring no copy-editing in accordance with the Guidebook on APEC Projects, APEC Publication Guidelines and APEC Logo Guidelines.  It will be uploaded to the APEC website, in addition to being distributed to workshop participants. 

Outcomes: The success of this project will be seen through:

·  Increase in participants’ knowledge of CBE and digitalization from the Workshop. This will be measured through comparing the pre and post survey of the Workshop.

·  Increase in female-owned rural MSME usage of digital tools. This will be measured through a follow- up online survey six months after the Workshop to be done by the contractor.

· Higher usage of online platforms for rural tourism industries. The Handbook will provide three online platforms for the rural tourism industries to be registered and monitored by the contractor.

·  More CBE digitalization will be developed across related APEC economies. This will be measured through new  policy or guidelines for rural tourism in, CBT related to CBE digitalization. The information will be reported and emailed to the contractor for recorded and analysed for circulation to economies in TWG.

Beneficiaries: The participants of the Workshop are as follows:

1)  Government officials, policy makers and regulators involved in tourism and tourism related sectors, women, youth and MSMEs.

2) CBT/MSMEs entrepreneurs especially women and youth (below 45 years old)

3)  Tour/Homestay operators

4)  Academia in the area of Tourism, Digital Economy, Entrepreneurship, Environmental development and Social Development

Participants will benefit from both the Workshop and the Handbook through:

1)  Gaining knowledge of CBE and digitalization;

2)  Sharing of best practice on entrepreneurship and the use of digital tools growing their business and accessing the global market;

3) For policy makers, use of the Handbook as guide in improving CBE policy

4) For the academe, use the Handbook and Workshop as a starting point or building block for further

Research in CBE and digitalization.

The framework will be developed before the Workshop and will be modified based on the Workshop input.  The final framework will be included in the Handbook.

Dissemination

·   The Handbook and workshop materials will be uploaded to the APEC Publications website and will be circulated to the workshop participants;

·   Participants will be encouraged to share these materials with their respective networks;

·   The Handbook will not be sold for profit.  It will be around 50 pages in length.  The target audience have been identified under the Beneficiaries section of this PP;

·   The Contractor, with funding from Malaysia, will be asked to produce an academic write up on the Handbook with the view to expanding readership and broaden information dissemination on the project. It is hoped that this write up could be expanded for further research on CBE and digitalization.

·   The audience for the academic writing will be the academia, researcher and policy maker. The writeup will be published in the related academic journals and acknowledgement of the APEC funding will be mentioned in the journal’s acknowledgement section. The paper will be publish after the project completed to ensure the data are viable for research paper.

·   All publications will be presented in a level of English fit for publication and require no further copy-editing by the APEC Secretariat.

·   This project has no intention of selling the publications. All publication will follow APEC guidelines.

·   As previously mentioned, the Handbook will provide three online platforms for the rural tourism industries to be registered and monitored by the contractor The three online platforms are (subject to change after round table discussion with subject matter expert and the workshop – as a better platform might be suggested and finalized for the handbook).  The platforms are :

·  1. Hoocay.com (a Malaysia base website for rural tourism they have agreed to add content from APEC economies)

·   2. Airbnb (they support rural tourism)

·   3. Homestay2go (currently only available with listing of homestay without activities)

·   and standard.

Gender

To ensure women are in the loop, the participants of the survey and the workshop must include both genders. The surveys will be disaggregated by gender and targeted to have at least 40% of women respondents. Meanwhile, for the participants, speakers, and experts, we will also be aiming to have women at least 40% for the 2-days workshop. A session on women digital empowerment in rural tourism will be conducted for women as part of the workshop. The whole workshop will empower women from the pillars of capacity building, skill, leadership and innovation and technology. PO is committed to collect sex-disaggregated data for all speakers and participants (and not only the APEC funded) from the project event.

This data will be included as part of the submission of the Completion Report to the Secretariat when the project completes and will serve to guide future POs on their own gender mainstreaming targets.

In CBT the whole community including, men, women, elderly, youth and indigenous peoples are involved in ensuring the program achieves its goal. CBT is managed and owned by the community themselves. Various types of tourism economy activities happened in CBT such as homestay, cultural activities, eco-tourism, traditional products, such as textiles, food and beverage and many more. As a community, each of them has a role in ensuring the CBT achieving its goal in the socio-economy.  One of the products in CBT is a homestay, comprising of existing room or space in their property to be offered as accommodation.

In this part, women played an important role in ensuring the accommodation is well accepted by the tourist. The same goes for a cooking demonstration and traditional product demonstrations such as silk weaving need women to be actively involved. Thus, this project for developing will benefit both genders. The analysis of digital literacy from both genders will be beneficial for the stakeholder to understand their level and necessities in providing digital training for those in remote rural areas.

Work Plan

Timeframe

Tasks

Deliverables

End December 2020

APEC Approval Process (Project Proposal)

Approved Project Proposal

January 2021

Preparing human resource for the project

Engage in Contracting Process with the Secretariat

Contract Signed

February 2021

Invitation to subject matter expert in preparing the CBE framework to be use in the CBE workshop and as one of the content in the CBE handbook.

Preparing the venue for 2 days of subject matter expert roundtable discussion in Langkawi Malaysia

Ground work on 5 best practices from selected economies/ co- sponsors

Invitation for the speakers and the participants for 5 days hybrid workshop

Preparing the venue for 5 days of Hybrid workshop on Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment Invitation to TWG members to nominate participants who will represent their economies

Invitation to speakers

Hosting a 2-day subject matter experts from Malaysia for roundtable discussion to developed the framework of  CBE in rural tourism through digital empowerment. The Framework will identity the elements needed to ensure the success of digitalization of CBE in CB

Subject matter expert from researcher and expert in rural tourism and entrepreneurship are invited

Draft of Subject matter experts’ roundtable  itinerary and list of subject matter experts

March 2021

Analysing the framework and preparing materials for Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment workshop

Compiling the best digital platform for rural tourism

Preparing the ICT and material for 5 days of virtual workshop for APEC economies on  CBE in rural tourism through digital empowerment

Compiling the workshop materials from the speakers

Each of the enablers in the framework will be discussed thoroughly to see the importance of each enabler in guiding and helping the CBE and CBT in rural tourism

framework from the roundtable discussion will be presented in the CBE workshop

Best practices and digital platform of CBE will be compile and prepared as materials in the CBE workshop

April 2021

Emailing the workshop materials including the framework to the participants

Hosting, five days of hybrid virtual workshops of Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment with two different sessions per day for APEC economies. Speakers will share the scenario of rural tourism, the needs of community based entrepreneurship and the importance of digitalization in tourism promotion Best practice on rural tourism will be shared by selected economies. The framework of digitalization and community based entrepreneurship for rural tourism from the SME workshop in February will also be presented to gather additional input from workshop participants.

There will be two platforms for different sessions

1.   The  webinar platform will be facilitate by WEBEX

2.   The discussion on the CBE framework will using TEAM as the platform

April 2021

The participants will be divided into two groups based on their time zones:

a.  Canada, Mexico, Peru, Russia and USA

b.  Other economies

The rest of  Analysing the findings of the workshop and discussion on the findings

Preparing monitoring report

Drafting of the summary report of the workshop

Distributing the summary report of the workshop to TWG

Submission of APEC Project Monitoring Report (on 1 April 2021)

Drafting of the  Handbook on Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment

The framework and best practice will be part of the handbook 

Pre and post evaluation from the economies on the effectiveness of the workshop

Submission of sex disaggregated data of CBE

Analysis of the framework development and best practice

May 2021

Submission of the  draft Handbook on “Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment” to the Secretariat for review

Final Draft of Handbook

June 2021

Final draft of the Handbook on “Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment” circulated to TWG members for endorsement

Handbook endorsed

  August 2021

Submit APEC Project Completion Report and supporting documents to APEC Secretariat

APEC Project Completion Report and supporting documents

 June 2022

Participation in the Long Term Evaluation of APEC Projects conducted by the Secretariat, as required for all APEC funded projects.

Risks

Risk

Management strategy

Inability to provide good internet and webinar for virtual workshop

The project team has already begun to study the options of the webinar and the best of internet provider.

Schedule conflicts from sought speakers, experts or trainers

There is a list of speakers and experts to share expertise in this area including backup speakers if the primary cannot attend the workshop

APEC economies might have internet problem to engage and participate in the virtual workshop

Webinar available to economies and video recording will be options to ensure enough capacity building to attend the workshop and benefit from sharing of best practice from the experts. n Certain videos will be made available for increased access to workshop materials.

Delays in release of the Framework

The invitation to the subject matter experts must be made earlier to avoid miscommunication and to ensure that timelines are followed

The handbook is not used by the economies

A clear guidance will be provided to explain the framework and the best practice in enhancing the economy of rural tourism operator. During the workshop a brief explanation will be given to the participants about the handbook.

Monitoring and Evaluation

The success of this project will be seen through:

1.  The reporting of the feedback and comments from the participants and speakers during the two workshop; subject matter experts workshop and workshops for digitalization of CBE on the outcomes of the project will be documented.

2.  The pre and post evaluation form/survey of the workshop will be distributed among the participants including of sex-disaggregated data.

3.  The knowledge of the participants is expected to be increase from scale 1-5 of before the workshop and after the workshop gathered from evaluation form/survey for the workshop. The pre and post evaluation form will use the likert scale of 1 – 5 with 1 as very low understanding and 5 as very high understanding. This will be used to measure their knowledge of CBE and digitalization before and after attending the workshop.

4.  The rate of the participants and speakers attending the workshop is at least 40% of women from 30 participants will be collected. The target number of 12 women and 18 men to participate in this workshop.

5.  The target of six speakers will contribute their expertise with at least 2 women and 4 men.

6.  At least 70% of 21 APEC economies from TWG will be ensure to attend the workshop.

7.  The dissemination of the report and the APEC Publication of Handbook on Developing Community Based Entrepreneurship (CBE) in Rural Tourism through Digital Empowerment on best practices in business strategic planning in CBE tourism to facilitate rural tourism development within APEC economies will be reported in TWG meeting.

8.  The usage of the handbook as tools in preparing CBE in APEC economies should be reported in any APEC TWG meeting. Malaysia will emailed and contact the TWG officer for the input of new policy regarding CBE from economies to be reported in TWG meeting. Please indicate the methodology and resources you will use to track this.

Output

Outcome

A 2-day round table discussion with Subject

Matter Expert, SME in rural tourism and

entrepreneurship

The development of the CBE framework as one of the presentation in the workshop and will be one of the content in the handbook

 A 2-days Workshop on community-based entrepreneurship (CBE) in tourism and MSMEs through the digital economy in Malaysia with various participants in sharing best practice and input for the framework.

The increase of participants knowledge of community based entrepreneurship CBE and digitalization, from the workshop and the framework presented in the workshop.

Publishing  Handbook on Developing Community Based Entrepreneurship (CBE) in Rural Tourism Through Digital Empowerment which containing of framework and best practices in strategic business planning for CBE in tourism through digitalization to facilitate rural tourism development within APEC economies

More women in rural tourism product MSME will implement digital economy in their rural tourism      businesses.

The rural tourism in APEC economies are more visible in online platform.

The growing number of youth involved in the CBE with the involvement of digital economy.

More CBE digitalization will be developed across APEC economies.

Linkages

Engagement: The project seeks to address the inclusive growth, sustainable growth, and innovative growth agenda under APEC and will share lessons gained in other work areas pursued under SMEWG and PPWE.The PO will invite both speakers and participants from the aforementioned APEC fora and will share the link to the CBE Handbook once uploaded to the APEC Publications website.

This project will also involve the World bank, United Nations World Tourism Organization (UNWTO) and other non-APEC members from developed economies. Expertise from the UNWTO and other relevant organizations will also be drawn from these findings and considered for the workshop and handbook.

Previous work: This project build will build on  “Leveraging the Digital Economy to Promote an Inclusive Tourism Industry Workshop” that was held in Chile in conjunction with APEC 54th TWG Meeting. It will also benefit ASEAN economies that are members of APEC given the research on ASEAN Homestay Standard and ASEAN CBT These economies will benefit in pursuing this project towards upscaling the MSMEs, including the MSMEs and homestay operators. The operators need to have the entrepreneurship skill to upscale their business in rural tourism. Having entrepreneurial traits will change their behavior and thinking creatively and innovatively. A Handbook on Community Based Tourism: How to Develop and Sustain CBT and Effective Community Based Tourism are both TWG projects done in 2009 and 2010 respectively and also Russia on their project is also closely related and complements the outcomes of the recent TWG project done by USA "Leveraging the Digital Economy to Promote an Inclusive Tourism Industry Workshop”.

APEC remains the most suitable home for this project as APEC is an effective platform which could advance the development of CBE in rural tourism through digitalization by harnessing cross-fora collaboration with SMEWG, PPWE and HRDWG. To ensure the CBE handbook is viable for the community as their reference in doing digital business and capacity building for women and youth, therefore the input from SMEWG, PPWE and HRDWG is vital. The participants from these for a will be invited in the CBE workshop, particularly on framework discussion.  Pls explain HOW this cross-fora collaboration with SMEWG, PPWE and HRDWG will be achieved in this particular project? E.g. Inviting speakers from these APEC fora for the Forum? PO needs to explain how.

Sustainability

The output of the workshop, the framework, survey, report summary and handbook and the shared practices would be provided to the participants/ beneficiaries. 

The Handbook on Developing Community Based Entrepreneurship (CBE) in Rural Tourism Through Digital Empowerment  will serve as the reference and guidance for the beneficiaries in drafting or developing their CBE in rural tourism policy and program which will be an opportunity to strategize their on-going and future digital economy in rural tourism programs.

Furthermore, the findings from this APEC workshop can be published as academic writing from the involvement of the researcher as experts in developing the framework. Thus, give more opportunity for other researchers to understand and gain new knowledge from the APEC case. The results of the survey may help policymakers in preparing the necessary infrastructure for digital access in APEC economies.

Rural communities involved in CBT are in the need of understanding and exploring the potential in promoting their tourism attraction through connectivity within the APEC economies and worldwide. The involvement of the World Bank and UNWTO in this workshop will be one of the major benefits of the beneficiaries to promote and understand the needs of the tourist in choosing their place as an attraction. Hence, the beneficiaries can also consult or obtain further collaboration from the specific economies or experts in the case of adapting the practices shared during the workshop. A contact list of speakers will be provided to relevant stakeholders upon request after consent is given by the speakers.

TWG, need to take further action in ensuring that programs for tourism include digital empowerment for rural tourism. Subsequently, to instil entrepreneurship among the beneficiaries, the involvement of SMEWG is required, perhaps cross fora activities can be done in ensuring the CBT community are well equipped with the skill. With regular reporting and dialogue on this project during future TWG meetings, continued support and input from TWG members is assured. Potential development of this topic to be brought forward to TWG future work and multi-year strategic plan. Besides, the progress of the CBE in the CBT could also be measured through follow-up with economies regarding participation by MSMEs in developing digital CBE, including:

a. The growth of rural tourism and MSMEs in remote rural areas

b. The growth of visibility of rural tourism in the digital platform including in VR and AR

c.  The number of youth participants in CBE rural tourism

Project Overseers

Mohd Daud Mohd Arif   
Undersecretary of Tourism Policy and International Affairs Division
Ministry of Tourism, Arts and Culture, Malaysia

E-mail:  daud@motac.gov.my

Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

2 staff  and 2 university students to handle the virtual workshop  venue

2 Technical team to prepare, testing and provide efficient virtual work for 5 days and 3 days for preparation, before and after event

Contractor: The contractor as the consultant will be in charge of:

a)   Preparing, distributing and analyzing the desk study on rural tourism in APEC economies (30 hours)

b)  Preparing and conducting the SME round table discussion and Developing the Framework (50 hours)

c)  Preparing and conducting meeting with co-sponsor economies (20 hours)

d)  Analyzing and preparing the CBE framework from  the subject matter expert roundtable discussion for the CBE workshop (30 hours)

e)  Preparing and Conducting the  virtual workshop (40 hours)

f)   Preparing the handbook (120 hours)

Preparing the report (80 hours):

-   proof editing to high standard English in report and handbook will be included as per APEC publication requirements.

- printed version of handbook for each economies will be covered by contractor.

Waivers

Not Applicable.

Are there any supporting document attached?

No 
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Version: 6.0 
Created at 12/01/2021 17:41  by Lucy Phua 
Last modified at 21/06/2021 22:55  by Lucy Phua 
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Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
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