Project Title

Workshop on E-Commerce Opportunities for Indigenous and Ethnic Minorities: Bringing Innovation, Expanding Markets and Unleashing Potential 

Project Year

2020   

Project Number

PPFS 02 2020A 

Project Session

Session 1   

Project Type

Standard 

Project Status

Project in Implementation   
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Project No.

PPFS 02 2020A 

Project Title

Workshop on E-Commerce Opportunities for Indigenous and Ethnic Minorities: Bringing Innovation, Expanding Markets and Unleashing Potential 

Project Status

Project in Implementation 

Publication (if any)

 

Fund Account

APEC Support Fund 

Sub-fund

ASF: Digital Innovation 

Project Year

2020 

Project Session

Session 1 

APEC Funding

74,825 

Co-funding Amount

Total Project Value

74,825 

Sponsoring Forum

Policy Partnership on Food Security (PPFS) 

Topics

Food Security 

Committee

SOM Steering Committee on Economic and Technical Cooperation (SCE) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

New Zealand 

Co-Sponsoring Economies

Australia; Canada; Chile; China; Papua New Guinea; Peru; Philippines; Chinese Taipei; United States; Viet Nam 

Expected Start Date

01/08/2020 

Expected Completion Date

31/12/2021 

Project Proponent Name 1

Keri Iti 

Job Title 1

Programme Manager, International Maori Agribusiness 

Organization 1

Ministry for Primary Industries 

Postal Address 1

Not Applicable 

Telephone 1

(64-29) 8945535 

Fax 1

Not Applicable 

Email 1

keri.iti@mpi.govt.nz 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Keri Iti 

Project Summary

The Workshop will traverse how often vulnerable and disadvantaged indigenous and ethnic minority groups make best use of technology to bring innovation, expand markets and unleash their potential.  The virtual workshop will span 3 virtual seminars over the course of 1-2 weeks in October. Each seminar will take 3 hours and will be centred on three core themes; technical barriers and considerations, opportunities for inclusive economic development and capacity building. 

This workshop will benefit indigenous and ethnic minority agribusinesses through exploring topics such as: developing a unique value story and brand proposition, protecting cultural and commercial intellectual property, demonstrating traceability and cultural integrity, extracting premiums, digital accessibility, block-chain, maintaining cultural and societal values, and building a regional network to support and showcase indigenous and ethnic minority agribusinesses.

Relevance

Relevance – Region: Indigenous and ethnic minority communities throughout the Asia Pacific region face a number of barriers and challenges to lifting out of poverty and realising their potential. In a comparative study of indigenous wellbeing across 5 economies (Australia, Canada, Mexico, the United States and New Zealand), the OECD reported significant gaps between indigenous and non-indigenous populations across indicators such as income, employment, educational attainment and life expectancy. This is further reflected by the FAO which estimates that while indigenous peoples comprise around 6.2% of the global population, they also make up 19% of the world’s poorest people. 

Indigenous and ethnic minority agribusinesses face numerous challenges to get their product to market. E-commerce offers an innovative and low-cost way for indigenous and ethnic minority communities to develop new markets and platforms to sell agricultural goods and services. Increasing profit and strengthening agribusinesses will contribute to improved living standards and food security for indigenous and ethnic minority groups. The Workshop on “E-commerce opportunities for indigenous and ethnic minorities: Bringing innovation, expanding markets and unleashing potential” will traverse the challenges and opportunities that this new technology brings. 

The global COVID-19 pandemic has highlighted the importance of e-commerce as a tool for sustaining economic activity in an uncertain and changing world. The recent Statement from Ministers Responsible for Trade (5 May 2020) highlighted the effect that economic slowdown has on communities. It noted the importance of “harnessing the opportunities of the digital economy and technologies, through utilisation of smart working solutions that enable seamless international business and cross border trade.” The workshop supports the Statement’s commitment to strengthening APEC’s digital agenda through fresh perspectives and innovative means. 

The FAO has also recently noted that the COVID-19 pandemic could have a serious effect on the wellbeing, livelihood and health of indigenous peoples.  It has urged governments, NGOs, and the wider international community to take specific measures and to take an intercultural approach on their respective responses. This project will provide a forum for discussion of repositioning of agricultural value chains, sharing opportunities, and partnering with indigenous and ethnic minority communities on long-term economic recovery. 

The project aligns with the APEC policy priority of supporting and globalising MSMEs and indvidual entrepeneurs. Through using digital integration to enhance productivity, nurture innovation, improve competitiveness, and lift participation - indigenous and ethnic minority groups can begin to address some of the barriers they face to accessing new markets.  The project also aligns with the APEC Food Security Roadmap towards 2020 and the Niigata Declaration aim of enhancing markets and trade. Finally, the project builds on the APEC Internet and Digital Economy Roadmap 2017 in its focus on leveraging the internet and digital economy to improve living standards of indigenous and ethnic minority communities to unleash their potential. 

Relevance – Eligibility and Fund Priorities: The workshop supports the Digital Innovation Sub-Fund aim of supporting inclusive, integrated and sustainable growth of the digital economy by exploring the challenges and opportunities of increasing the participation of indigenous and ethnic minority agribusinesses in e-commerce. This project aligns with the Malaysian 2020 host year priorities of inclusion and digital innovation and New Zealand 2021 host year priority of inclusion. 

Relevance – Capacity Building: The workshop will target policy makers, private sector, educationalists, international organisations, NGOs, and representatives from indigenous communities – providing an opportunity to build long-term capacity by learning from each other’s experiences. It will bring together both domestic and regional perspectives and knowledge on adapting e-commerce for indigenous and ethnic minority agribusinesses. 

The workshop will consider policy responses and best practice in e-commerce for agricultural goods and services, with a view to meeting common challenges faced by indigenous agribusiness and rural communities. This includes identifying future capacity building initiatives that will strengthen indigenous engagement in the regional food system.

Topics to be explored include: developing a value story that is unique and increases the commercial value of the product or service, brand proposition, protecting cultural and commercial intellectual property, demonstrating traceability (including through block-chain), digital accessibility, extracting premiums, maintaining cultural and societal values, and building a regional network to support and showcase indigenous and ethnic minority agribusinesses. 

The need for greater economic integration indigenous and ethnic minority communities was demonstrated by the widespread support for an APEC workshop on ‘Rural Development through the Lens of Indigenous Communities and their Agribusiness” PPFS 02 2019S. That workshop explored the key challenges and opportunities for advancing rural development for indigenous and ethnic minority communities in agribusiness. This workshop builds upon by focussing in on the opportunities in e-commerce and the policy settings which can best assist indigenous and ethnic minority communities succeed. In turn, policy makers and rural communities alike will have greater exposure to the cost-effective tools and opportunities for greater inclusivity which e-commerce can provide when leveraged. 

The ongoing response to COVID-19 presents both a challenge and a unique opportunity for economies to leverage e-commerce and build capacity within their indigenous and ethnic minority communities. Empowered by the means and know-how to engage digitally, indigenous and ethnic minority communities have the potential to be leaders in innovative ways of doing business.

Objectives

The overall objective of the workshop is to enhance the capability and participation of indigenous and ethnic minorities’ agribusiness in e-commerce as a means of developing robust and commercially viable agribusinesses.

As the economic impacts of COVID-19 pandemic continue to be felt, there is an even greater need for improved indigenous connectivity within APEC on issues such as rural development and food security. Noting that the workshop is now taking a virtual format and will therefore be broken into a series of short videoconferences, PO will form a reference group with indigenous and ethnic minority communities to ensure that content is relevant. 

A workshop report will measure whether the overall objective has been met. In particular, the report will include the results of a post-workshop survey measuring what policies and actions participants aim to take as a result of their learnings. It will also outline key policy responses to be incorporated in a digital toolbox that can be accessed by communities and policy makers alike as an ongoing resource.

Alignment

Alignment - APEC: The workshop aligns with the following priority areas identified by APEC since 2015 and which support the theme of inclusive economic growth and digital innovation. The workshop aims to strengthen indigenous and ethnic minorities’ agribusinesses and increase participation in global markets by identifying and exploring challenges related to leveraging e-commerce. Through presenting examples of best practice, the workshop will be an ongoing reference for indigenous and ethnic minority communities, building upon APEC themes. 

The APEC Philippines 2015 theme of “Building Inclusive Economies, Building a Better World” which focused on key inclusive growth drivers to help increase the participation of all members and communities in the region, in particular “indigenous businesses.”

The APEC Internet and Digital Economy Roadmap 2017 Focus Area 10, “Enhancing inclusiveness of Internet and Digital Economy,” with specific reference to economies encouraging inclusion of disadvantaged growth. 

APEC Policy Priorities in 2018 and 2019 included promoting and aiming for inclusive growth with reference to SMEs. 

The APEC 2019 Food Security Ministerial Statement, which encouraged economies to embrace innovation, emerging technologies and digital opportunities. The Statement noted MSMEs, including those owned by indigenous peoples, “face constraints to being competitive in food value chains,” and that “individually these actors may have limited capacity to negotiate and less access to the financial system, market information and new technologies.” To strengthen their resilience and adaptive capacity, the Statement supported promoting more inclusive food value chains, identifying new trading opportunities, and encouraging well-functioning markets. 

APEC Malaysia 2020’s policy priority areas of inclusivity and technology.

Statement from Ministers Responsible for Trade (5 May 2020)

Alignment – Forum: This workshop aligns to the PPFS Enhancing Trade and Markets Working Group (WG3) work plan item 2 - “Systems and mechanisms to enhance entry of MSMEs into local, regional and international markets” capacity building (including smart agriculture) and measures to aid the entry of MSMEs into local, regional and international markets. 

Indigenous and ethnic minority communities, particularly those in agribusiness, are often the least integrated and included in domestic and global markets. When used to the advantage of such groups, the internet and e-commerce can enable cost-effective access to new markets. Through specifically identifying issues, challenges and capacities needed for market entry by indigenous and ethnic minorities, the workshop will create a forum for learning how to leverage e-commerce to gain access to markets and online platforms for their agricultural products and services. 

Discussions will be reported to PPFS so as to enable widespread access to the challenges and best practice examples shared.

TILF/ASF Justification

Not Applicable.

Beneficiaries and Outputs

Outputs:  

a) Conduct a series of three video conferences in October 2021

In lieu of a three-day physical workshop, the PO will now arrange to hold three videoconferences across 1-2 weeks in October. The video conferences will run for approximately 3 hours over three sessions. The proposed agenda items seek to build on the APEC workshop on Rural Development through the Lens of Indigenous Communities and their Agribusiness” PPFS 02 2019S by conducting a deep-dive into e-commerce rather than wider rural development. Topics will address both the technical considerations of entering e-commerce as well as the wider capacity building opportunities it presents. Agenda items to include the following:

Session one - technical barriers and considerations:
Digital accessibility and infrastructure;
Demonstrating traceability, including through blockchain;
Building e-commerce capability.

Session two - opportunities for inclusive economic development:
Women in agricultural leadership;
Engaging youth and succession planning;
Environmental sustainability;
Maintaining cultural integrity.

Session three - capacity building:
Navigating cultural and intellectual property;
Developing brand proposition in a way that increases commercial value;
Preparing for international commerce and import/export requirements.

The PO will also present four pre-produced video case studies across the three videoconferences. The video case studies will be around 1-2.15 minutes each in length and will detail examples of indigenous agribusinesses using e-commerce (two from New Zealand and two from two further APEC economies). 

b) Workshop Report: The purpose of the report is to provide a summarized record of the workshop content, expert presentations, documentation, discussion and evaluation. PO will deliver a 12-page project report to PPFS which will include best practice examples and policy recommendations. Expected completion by December 2021. The report, presentations, and other outputs will be posted on the APEC website and is intended to form the high-level outline of content to be later included in a digital toolbox. 

c)  Digital Toolbox: The PO will work with contractors to produce a ‘digital toolbox’ which can be accessed by economies and indigenous and ethnic minority communities alike. Policy recommendations generated from the workshop, videoclips of presentations from speakers/experts, the four video case studies presented at the workshop and interviews with participants will form the basis of the content published online. The intention is to present the toolbox as an interactive and ongoing resource on approaching e-commerce as an indigenous or ethnic minority agribusiness. 

Outcomes: The workshop will contribute to creating connection between indigenous and ethnic minority communities, policy makers, non-governmental organisations, and the private sector to build e-commerce capacity. The quality and usefulness of the workshop will be measured by a post-workshop survey and consultation with the reference group. The results of the survey will identify key ideas and individual action points for participants that will be reported back to PPFS in January, 2022. 

Discussion generated by agenda items such as enhancing brand proposition, protecting cultural and commercial intellectual property, and women in leadership will inform policy recommendations to be published in the Workshop Report. Members will be encouraged to foster greater economic inclusivity through implementation of those recommendations. Creation of the digital toolbox will enable economies to better engage their own indigenous and ethnic minority communities on which elements are applicable in their domestic context. 

The global Covid-19 pandemic has upended the way producers and consumers interact with one another. Now more than ever, consumers are looking for direct connection to a trustworthy source of healthy, sustainable food. By analysing and sharing best practice in e-commerce, the workshop will empower indigenous and ethnic minority producers to leverage their strong sustainability credentials. In so doing, the workshop will contribute to fostering inclusive regional trade and social development outcomes within the Asia-Pacific. 

Beneficiaries: The primary beneficiaries of the workshop will be both indigenous and ethnic minority leaders as well as the policy makers (e.g. policy advisers, policy analysts, managers, directors) responsible for encouraging greater economic integration and inclusion. Government entities that will benefit include those responsible for primary industries, agriculture, indigenous and ethnic minority development, international trade, business, technology and economic development. The agencies with these responsibilities will vary amongst economies and PO will seek support from economies in identifying the most appropriate agencies and organisations for distribution of the General Information Circular. The following list provides some examples of relevant agencies from a selection of co-sponsoring economies: 

a)  For New Zealand, this would include the Ministry for Primary Industries, Te Puni Kōkiri – the Ministry for Māori Development, the Ministry of Business Innovation and Employment, and the Ministry of Foreign Affairs and Trade;

b) Relevant Chilean agencies would include Ministerio de Relaciones Exteriores, Ministerio de Agricultura including ODEPA, Ministerio de Economía, Fomento y Turismo, CONADI, and INDAP; and,

c)  In Australia this would include the Department of Agriculture, Water and the Environment, Department of Foreign Affairs and Trade, and National Indigenous Australians Agency.

The workshop is intended to foster greater inclusivity and sharing of different perspectives and will engender an environment that enables indigenous and ethnic minority communities to lead discussion and benefit from direct participation in the workshop.

Representatives from international organisations, such as the FAO, Pacific Islands Forum, and OECD will be invited to join virtually and will benefit from the ideas generated at the workshop in the wider work they conduct on supporting indigenous trade growth and economic inclusion.

The private sector will also benefit from the workshop through the participation of the APEC Business Advisory Council.

Secondary beneficiaries include the academic community, experts and NGOs in the international community with an interest in indigenous economic development and e-commerce.

Dissemination

Workshop Report: The workshop report will be disseminated as follows:

a)  Draft circulated for review in December 2021;

b)  The workshop report will then be published as an APEC document under APEC publication guidelines timed for by January 2021. Materials from the Seminar will be made available to APEC economies at no cost via the APEC Member Document Database and posted to the APEC website. The project will comply with APEC publication, copyright and logo guidelines; and

c) The findings of the seminar will be used to inform future PPFS discussion. In particular, to identify opportunities for capacity building activities. The report is expected to highlight common concerns and appropriate policy recommendations.

Digital Toolbox

a) The digital toolbox will synthesize workshop recommendations, video of speakers/experts, video case studies of indigenous agribusinesses using e-commerce and interviews with participants. Intended launch for the digital toolbox will be December 2021.

b) The target audience for both the report and toolbox includes indigenous and ethnic minority communities themselves, policy makers and regulators (e.g. policy advisers, policy analysts, managers, directors) from government departments that are in charge of ministries responsible for agriculture and indigenous development of APEC member economies. Examples of these organisations are provided above under the beneficiaries section at paragraph 9.1.1-9.1.3.

c) Promotional material including a one-page summary will be disseminated through PPFS and related APEC for a to build awareness of the digital toolbox when published. using APEC communications channels. Economies will be encouraged to share the link to the toolbox with relevant agencies and community groups to generate greater buy-in from target audience. PO will also disseminate the digital toolbox through the reference group formed discussed at paragraph 4.2 and, more widely, through non-APEC economy  observers invited to the workshop such as the FAO, OECD and Pacific Islands Forum. Refer also to Budget Note 2. 

Presentation to related APEC fora: The Project Overseer will arrange for the findings of the workshop, including the workshop report and policy recommendations, to be shared with other APEC fora with related remits such as the Small and Medium Enterprises Working Group, Digital Economy Steering Group, Intellectual Property Rights Expert Group, and Policy Partnership on Women and the Economy.

Gender

a)   While indigenous groups make up around 5 percent of the global population, they are also guardians of 80 percent of the world’s biodiversity.[1] Traditionally, indigenous women have had a fundamental collective and community role as guardians of ancestral knowledge, stewards of natural resources, and managers of seeds and medicinal plants.

b)  Despite this crucial role, indigenous women and girls are amongst the most vulnerable within indigenous communities, being victims of a triple discrimination based on gender, ethnicity and socioeconomic status.[2] The workshop will seek to address this disparity by ensuring a minimum of 50% female in panel speakers and participants and through targeted workshop discussion from women leaders in e-commerce. 

c)  PO is committed to collecting sex-disaggregated data for all speakers and participants (not only those funded by APEC) at the project event.  This data will be included when submitting a Completion Report to the Secretariat upon completion of the project, as well as providing guidance to future POs on their own gender parity targets. 

d)  The workshop seeks to empower indigenous women, particularly those in MSMEs, with the digital tools to expand into new markets. In doing so, it will assist indigenous women to play a crucial role in the preservation of food security and the environment. 

e) The workshop will also support pillars women’s economic empowerment 2-5.

i)  The principal focus of the workshop will be supporting innovation and technology, including the necessary capacity building that runs alongside. As such, women from indigenous and ethnic minority communities will be supported to participate in the development and implementation of new technologies and through necessary training and adult education for success in business and entrepreneurship.

ii)  By leveraging the opportunities e-commerce offers, indigenous and ethnic minority women will also be generating access to new markets. 

iii) Finally, this workshop will have presentations from speakers on the topic of indigenous and ethnic minority women in leadership. E-commerce in general is a nascent area in indigenous and ethnic minority communities and example of leadership will encourage inclusivity and wider participation across economies.

Work Plan

Tentative Timeline

Tasks 

Deliverables

August 2020

NZ project team established

-  Roles and responsibilities defined

Budget finalised

-  Project proposal finalised.

August 2020

Project proposal finalised

1 October 2020

Submit APEC Project Monitoring Report to APEC Secretariat

APEC Project Monitoring Report

November 2020 – January 2021

Begin drafting of communications plan 

November 2020

Identify workshop roles and tasks. PO to begin allocating non-contractor or non-speaker roles internally  

November 2020 – January 2021

Contracting process begins in conjunction with APEC PMU

November 2020

PO to begin contacting economies to identify appropriate agencies and community groups for targeted and small reference group. Representation to include government officials and indigenous and ethnic minority community members across participating economies.

December 2020

Begin seeking nominations for speakers and panelists.

January 2021

Reference group established

January 2021

Begin scoping workshop agenda in collaboration with reference group.

February 2021

Communications plan finalised

February 2021

Contracting process finalised, contractor approved, and contracts signed with PMU

March 2021

Speakers and panelists identified and secured

March 2021

Contractor C begin production of video case studies

1 April 2021

Submit APEC Project Monitoring Report to APEC Secretariat

APEC Project Monitoring Report

April 2021

Begin drafting General Information Circular

May 2021

Agenda finalised

May 2021

Tasking roles for the workshop finalised and run-sheet for the day finalised

May 2021

Preliminary information on workshop sent to economies encouraging economies to participate.

May 2021

Production of video case studies completed

May 2021

General Information Circular approved by PD/PE

May 2021

General Information Circular and invitation letter sent to economies

General Admin Circular and invitation letter sent to non-member participants

June 2021

Event Timeline submitted

Host Costings submitted

General Information Circular submitted

June 2021

Nominations received and forwarded to PD/PE.

Non-member participant nominations forwarded to PD/PE for approval by PPFS.

October 2021

Three-session workshop conducted

October 2021

Post workshop survey sent out to participants

October 2021

Begin drafting Workshop Report

October 2021

Begin assembling Digital Toolbox

1 November 2021

Workshop Report completed and submitted

November 2021

Begin drafting APEC Project Completion Report

December 2021

Digital toolbox launched online

February 2022

Submit APEC Project Completion Report and supporting documents to APEC Secretariat

APEC Project Completion Report

June 2022

PO participation in long-term evaluation of APEC projects conducted by the APEC Secretariat.

Risks

Risk

Mitigation Measure

Lack of buy in by APEC member economies to workshop agenda resulting in reduced participation.

Send regular communication to PPFS colleagues updating on preparation for the workshop and early draft of the agenda for review and feedback. 

Use APEC PD communication channels as well as bilateral communication channels with economies to engage early and regularly. Increase level of communication as the year progresses.

Use of reference group to identify potential agencies and participants who would benefit most from the project. Seek participation directly from these groups. 

Preparatory work not being ready for the workshop

Establish Project Team by August 2020, project deadlines, roles and responsibilities and initiate regular team meetings with reporting on progress for achieving project milestones and deliverables. Where project slip is identified address with a plan of action to overcome the delay to ensure deadlines are met. 

Speakers not engaging or on topic

Undertake due diligence on nominated speakers.

Draft a speakers/presenters guidelines of topic, content, presentation format.

Economies not applying knowledge learned or adopting recommendations from the project

Provide clear guidance in the report and recommendations on how best practices can be applied, including descriptions of limitations or hurdles economies may face to consider application.

Lack of inclusion of indigenous and ethnic minority communities.

The workshop will be centred on the values of manaakitanga (hospitality, kindness, support) and whakawhanaungatanga (establishing relationships). While facilitating relationship between all attendees will be important – special attention will be paid to ensuring that indigenous and ethnic minority communities are able to lead conversation and connect with one another.

Monitoring and Evaluation

Participation rates

Target participant number: 50-70

Gender participation

Speakers and panelists: 50 percent women

Attendees: 50 percent women

Survey

Pre and Post survey to evaluate knowledge acquisition and relevance of workshop content

Workshop Report

Pages: 8-10 pages

Recommendations: 6-8

Submitted to PPFS in by 1 November 2021

To include analysis of online survey of participants on workshop to determine relevancy, new knowledge acquisition, level of engagement in the workshop content, speakers’ engagement and action to be taken forward. Quantitative and qualitative questions will be asked in the survey of participants at the workshop.

Linkages

The proposed agenda items seek to build on the APEC workshop on Rural Development through the Lens of Indigenous Communities and their Agribusiness” PPFS 02 2019S by conducting a deep-dive into e-commerce rather than wider rural development. The topics to be discussed will focus on technical capability and capacity building needed to leverage the opportunities presented by e-commerce as it relates to indigenous and ethnic minority communities.

The workshop’s focus on inclusive trade and economic growth aligns with Sustainable Development Goals 8, ‘Decent work and economic growth,’ and 10, ‘Reduced inequalities’.

The FAO agenda on food security and indigenous peoples is also directly aligned with the outcomes of the project. The advent of Covid-19 has sharply placed into focus the need to support indigenous and ethnic minority communities to not only survive, but to thrive as the global effects of the pandemic are felt.  As a key part of the international food security architecture, the FAO, through the Indigenous Peoples’ team, will be invited to participate in the workshop.

The workshop will also emphasize the need for private sector and business collaboration. Representatives from the private sector with expertise in e-commerce will be invited to participate and the APEC Business Advisory Council will also be in attendance. The APEC Small and Medium Enterprises Working Group will be notified of the workshop and invited to participate.

With the primary goal of supporting sustainable economic growth and prosperity throughout the Asia-Pacific through promoting free trade and encouraging economic and technical cooperation, APEC is a natural funding partner for this workshop. Inclusion and rural development has been a regular theme for policy discussion in recent years. The workshop seeks carry forward the recognition made of indigenous people in the 2019 Food Security Ministerial Statement in Chile.

The project acknowledges the synergies with the PPWE project - “Indigenous and Diverse Women-led MSMEs: Narratives that improve inclusion and empowerment for public and private partnerships." The Project Overseer will invite PPWE members to participate in the e-commerce workshop and will provide a summary of the workshop findings to PPWE as part of the dissemination process.

Sustainability

Participants will be encouraged to complete ‘points for action’ in the post-workshop survey. In reflecting on their experience of the workshop whilst completing the survey, they will be encouraged to use the SMART goal-making framework to ensure that workshop learnings are effectively adapted to their domestic settings.

Workshop findings, best practice examples and interviews with speakers and participants will also be formatted into a digital toolbox to be an ongoing resource for economies and indigenous and ethnic minority communities. Project Overseer intends to work with APEC economies and international organisations such as the FAO to ensure wide dissemination of learnings and recommendations.

Project Overseers

Keri is Māori (indigenous New Zealander) who grew up working on fruit orchards in provincial New Zealand prior to attending university.  Keri runs the International Māori Agribusiness Programme for the New Zealand Ministry for Primary Industries (MPI) having previously worked across the department.  Keri has worked across the government and non-government sectors and she has senior managerial and governance experience.  Overseas experience includes working in the British Cabinet Office.  Keri is a Post-Graduate Hansard Society Scholar who attended the London School of Economics and has Bachelor of Arts in Politics.

Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

Contractors: 

Contractor A for Workshop 

Deliverable

Tasks

Est Hours/Amount

Workshop programme

Strategic oversight and programme development. The nature of the work of the contract is to deliver digital innovation events digitally. The roles that could be used to build the online workshop frameworks include Event Managers, Designers and Prototypers. It is expected the specialist contracting firm will adjust the tools we use to enable facilitation of discussion in the workshop without sharing a physical space. The length and intensity of the sessions of the workshop must also be adapted to ensure participants stay inspired, engaged and avoid screen fatigue. This is specialised work by expert consultants.

The contracting firm will be expected to develop a programme that will use collaborative tools compatible with the APEC NZ virtual platform and accommodate the range of participant users from the 21 APEC economies.  The contractor will use a codesign process with the Project Overseer for programme development. They will also provide material including role guidelines and expectations for participants, MC, breakout session facilitators, rapporteur, speakers and panellists. They will develop material for the invitation, General Information Circular, conduct rehearsals for virtual sessions and provide regular project management updates to Project Overseer to enable the overall success of the workshop.

104 @ 100USD

Workshop report (approx.. 13 pages)

Design and draft digital evaluation pre and post survey for all participants including speakers. Ensure gender aggregation detail captured. Collate and analyse evaluation survey for inclusion in the report.

Synthesise and provide analysis of key content and findings of the workshop (all sessions), identify key findings, draft recommendations in preparation for circulation of comment and endorsement by PPFS.

The findings of the workshop report adapted and developed into a form for use in the digital toolbox.

40hrs @100USD

TOTAL

USD 14,400

Contractor B

Deliverable

Tasks

Est Hours/Amount

Workshop Facilitator

Master of ceremonies role for the three sessions. Includes session times including setup (12 hrs), and preparation with Project Overseer and Contractor A  including rehearsal (6hrs).

18 hours @ 150USD

TOTAL

USD 2,700

Contractor C 

Note that the travel is domestic only (in NZ, and in two overseas location). The case studies will provide four examples – two set in New Zealand and the other two set overseas (eg Mexico, Chile, PNG, Malaysia or another). We will engage a contractor that will employ locally based film crew in the overseas country where the video will be filmed. As the nature of filming is to take place in a rural setting and the film crew is likely to be located in a city, then travel is likely. This may require both flight and hire of a vehicle. As such provision for this has been made in the budget.

Given the restrictions on international travel, the video case studies will provide visual content for the virtual workshop and virtual tool kit. The video will contain content showing indigenous agribusiness engaged in e-commerce. Final determination of location and industry players will be made following identification of suitable case studies and on any travel restrictions. We have calculated the overseas transportation costs based on hiring a local film crew in Mexico as a proxy. The travel budget will be reviewed following final determination of the locations for filming and the PMU’s approval before work is undertaken by the contractor.

Deliverable

Tasks

Est Hours/Amount

2 Overseas case studies video files 1 – 2.15 min length

Preproduction (script development, organising crew, logistics, production schedule); Production (Crew including director and director of photography,

107 hours @ USD 100 per hour = USD 10,700

2 NZ based case studies video files 1 – 2.15 min length

Preproduction (script development, organising crew, logistics, production schedule); Production (Crew including director and director of photography,

94 hours @ USD 100 per hour

= USD 9,400

Presentations in sound/video files

Editing of recorded presentations from workshop to clean copy for sound/video file (10-15 min presentation, 2 per hour). Contingency for rerecording if poor sound quality or if recording the workshop presentations live is not permitted through the APEC host’s platform. The contingency will enable us to separately record the speakers who will sign permission forms allowing us to use their recording for the digital tool kit.

30 hours @ USD 100 per hour

= USD 3,000

Virtual tool kit

Design content including copy, case studies (questions), layout for web content which will include the video/sound files above.

33.42 hours @ USD 100

= USD 3,342

TOTAL

USD 26,442

Contractor D

Deliverable

Tasks

Est Hours/Amount

Interpretation

English subtitles for video

5 hours @ USD 100 per hour

= USD 500

Contractor E

Deliverable

Tasks

Est Hours/Amount

Workshop Notetaker

Note take three sessions – verbatim style notes. These will be drawn on for use in the workshop report and the material for the digital toolbox. 11 hours total of labour including the three sessions and setup time prior to each.

11 hours @ 25USD

TOTAL

USD 275

Virtual Tool Kit: The Project Overseer has commenced discussions with the APEC Secretariat, APEC NZ and New Zealand’s Ministry for Primary Industries on the location for the final repository for the tool kit. Locating the toolkit within an existing website or online facility (eg APEC, APIP (https://apip-apec.maff.go.jp/), MPI and/or Youtube) will ensure the ongoing sustainability and maintenance of the toolkit’s presence on the web. The Project Overseer will add information in the toolkit with relevant information and links going forward beyond New Zealand’s APEC host year.  The Project Overseer will work through the issue of finding a repository for the tool kit employing the expertise of contractors A and C to find temporary solutions and migrate this to a permanent solution if this sequencing is required. We will work with the website owner to ensure that the material will meet their guidelines for file size, nature and style requirements. Minimum duration period of two years for being online. 

Optimally the Project Overseer would like to make the toolkit open access so that the resource is publicly available. This would extend the reach of the valuable resource that APEC is contributing to beyond government officials and nonmember participants to a wider audience in the APEC region who have an interest in indigenous and ethnic minorities’ rural economic development, e-commerce, SMEs and food security. We are particularly interested in enabling and empowering indigenous and ethnic minorities to use the toolkit to engage in their own conversations about the opportunity and challenges of e-commerce. We will work with APEC economies to identify effective communication channels that will increase awareness of this resource among indigenous and ethnic minority communities.

Waivers

Not Applicable.

Are there any supporting document attached?

No 
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Version: 5.0 
Created at 13/09/2020 12:44  by Lucy Phua 
Last modified at 29/04/2022 16:42  by Lucy Phua 
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