Project Title

2017 APEC Digital Economy and E-Commerce Forum: Fostering E-Commerce to MSMEs Access to Regional and Global Markets 

Project Year

2017   

Project Number

SME 04 2017A 

Project Session

Session 1   

Project Type

Standard 

Project Status

Project in Implementation   
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Project No.

SME 04 2017A 

Project Title

2017 APEC Digital Economy and E-Commerce Forum: Fostering E-Commerce to MSMEs Access to Regional and Global Markets 

Project Status

Project in Implementation 

Publication (if any)

 

Fund Account

APEC Support Fund 

Sub-fund

ASF: Micro, Small and Medium Enterprises (MSME) 

Project Year

2017 

Project Session

Session 1 

APEC Funding

104,600 

Co-funding Amount

33,500 

Total Project Value

138,100 

Sponsoring Forum

Small and Medium Enterprises Working Group (SMEWG) 

Topics

Small and Medium Enterprises 

Committee

SOM Steering Committee on Economic and Technical Cooperation (SCE) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Peru 

Co-Sponsoring Economies

Chile; China; Indonesia; Papua New Guinea; Philippines; Russia; Singapore; Thailand; United States 

Expected Start Date

01/06/2017 

Expected Completion Date

31/12/2017 

Project Proponent Name 1

Angel Hurtado 

Job Title 1

Advisor to the Innovation Directorate, General Direction of Innovation, Technology Transfer and Business Services 

Organization 1

Viceministry of MSE and Industry, Ministry of Production 

Postal Address 1

Calle Uno Oeste No. 060, Urb. Corpac, San Isidro, Lima, Peru 

Telephone 1

51-1 6162222 Extension 3435 

Fax 1

Not Applicable 

Email 1

ahurtado@produce.gob.pe; ipando@produce.gob.pe 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Angel Hurtado 

Project Summary

Digital economy and E-commerce are opening great opportunities to MSMEs, including startups and women entrepreneurs, to connect to global value chains, allowing access to regional and global markets. However, the challenge for MSMEs is to improve their capabilities, and incorporate new strategies, skills and technologies to take advantages of these opportunities.

This project goes in support to AMM Joint Statement 2016, “Strengthening Regional Economic Integration and Quality Growth”, “Developing a Digital Economy Action Plan: Connecting MSMEs to Global and Regional Markets”; and the SMEWG Strategic Plan 2017-2020, "Entrepreneurship, Innovation and the Internet and Digital Economy".  The project is a 2 day forum with this objectives: MSMEs to understand that going digital is the best strategy for accessing regional and global markets; share experiences to support MSMEs on ecommerce practices; propose policy recommendations to stimulate Digital Economy and E-commerce to contribute to both economic and quality growth.

Relevance

Digital economy and E-commerce are opening great opportunities to MSMEs, “The internet has spawned many new businesses, created wealth for a myriad of entrepreneurs and technology geeks but it has also caused digital disruptions of long-established business models… surveys show that SMEs that use the internet for their business grow at a faster rate than those that do not (MGI 2011)” (APEC Policy Support Unit, Issues Papers N°12, 2017, p 14). Also, it is estimated that B2B E-Commerce sales will reach US$6.7 trillion globally by 2020. Likewise, “3 in 4 internet users are now getting online using a mobile and, globally, there are 1 billion monthly online shoppers across GWI’s 32 markets”; also ““27% of internet users are purchasing via PCs as well as mobiles or tablets (Global Web Index, Q1, 2015).  This is a huge potential market for MSMEs, we must remark that MSMEs account for over 90% of all enterprises in every APEC economy and employ more than half the workforce. On the other hand, and according to Crunch Base (U.S.-based start-ups), the female founders are on an upward trend, in 2009, 9.5% start-ups had at least one woman founder, but by 2014 that rate had almost doubled to 18%, it is still a low percentage of total founders of start-ups, and in other APEC economies the situation could be equal or less. 

This is the new global context that MSMEs, start-ups and women entrepreneurs will have to face, the challenge is to improve their capabilities through incorporating new strategies, skills, ICT, internet access and other facilities, in order to take advantages of ecommerce and global value chains. The internet expands the market for SME products, provides market intelligence and improves efficiency. 

In this sense, the aim of this project is to attract the attention of MSMEs, start-ups and women entrepreneurs, as well as policy makers, to foster e-Commerce as a strategy to increase participation in regional and global markets; and its contribution to create new jobs, growth economic and improve quality life.

Objectives

1) To awareness MSME, start-up and women entrepreneurs to adopt the Digital Economy and E-commerce as the best strategy to access to regional and global markets;

2) Share experiences and  identify best practices to support MSMEs on  ecommerce practices as a new and innovative model of doing business by policy makers, MSMEs and academy; and

3) To know and propose policy recommendations for APEC economies in order to promote Digital Economy and E-commerce to contribute to economic and quality growth.

Alignment

The project is aligned with the AMM Joint Statement 2016, “Strengthening Regional Economic Integration and Quality Growth”, “Developing a Digital Economy Action Plan: Connecting MSMEs to Global and Regional Markets”; and the Strategic Plan 2017-2020 of the SMEWG. This project will be an opportunity for policy makers, MSMEs, private sector and academy to share experiences, discuss and propose policy recommendations around Digital Economy and E-commerce as the best strategy to access to regional and global markets.

TILF/ASF Justification

The project will contribute to promote  Services on “Recognising the role that ecommerce plays in the supply and consumption of services”; and Telecommunication through its “work to bridge the digital divide at the domestic, regional and global levels, and to cooperate and collaborate with the business/private sector in this effort”; also, it will contribute to Customs in its “Objective b. encouraging the use of technologies and ecommerce as productivity tools in keeping with developments of the new economy” and “promoting awareness of investment opportunities”.

The project will address issues related to the new context that developing economies have to face:  Digital Economy and E-commerce as the best strategy to access to regional and global markets. Also, it will discuss how these trends will impact in MSMEs and entrepreneurs of the APEC member economies and sharing best practices (public policies and experiences from private sector) to promote and develop e-commerce in MSMES. E-commerce practice requires new skills, access to ICT and promoting awareness of new investment opportunities; in this sense, the participants will have an opportunity to acquire and exchange information and establish contact with colleagues from other APEC member economies with the purpose of learning how to improve the ecosystem and foster e-commerce in MSME. After conclusion of the forum, summary conclusions and recommendations will be shared with participants from APEC economies.

The Forum will support the “SMEWG Digital Economy Action Plan:  Connecting MSMEs to Global and Regional Markets” report and the U.S. 2016 “Enhancing MSMEs Access to the Digital Economy” proposal paper that resulted from the Ho Chi Minh City Economy workshop in April 2016.

Beneficiaries and Outputs

Outputs: 

·  This project will be a two-day forum, expecting 300+ participants along the event.

·  The participants will acquire information regarding to best practices and experiences from APEC economies on topics related to the promotion of Digital economy and ecommerce for MSMEs.

·  This forum is designed to discuss best practices and government policies and private experience for promoting the digital economy and ecommerce.

·  Summary conclusions and recommendations will be shared with participants from APEC economies.

Outcomes:

·  After the forum, participants will be able to propose new strategies, policies or enhance the existing ones, and perhaps forge strategic alliances with other APEC economies.

·  The APEC economy members will be leaders in ecommerce to go global.

·  Consolidating an APEC ecosystem for promoting ecommerce with networking between entrepreneurs, start-ups, MSMEs, large companies, business incubators and government policies. 

Beneficiaries:

·   MSMEs, start-ups, women entrepreneurs, large companies and service providers (transport and logistic, internet, digital marketing, financing banking) from APEC member economies, who will have the opportunity to share experiences and to explore new ways of doing businesses through  digital economy and ecommerce, find partners and investors, and discover new potential markets (cross-border ecommerce) on this side of APEC region.

·   We will coordinate with Peruvian business associations such as Lima Chamber of Commerce, the SME Committee of the National Society of Industries, the Association of Exporters, incubators of companies that are being supported by Innovate Perú program launched by the Ministry of Production.

·   APEC Policy makers, who would find opportunities to enhance policies in order to promote digital economy and e-commerce, strengthen e-commerce innovation for MSMEs (and measures to promote the cross-border ecommerce); also foster networking with counterparts from other APEC economies members and institutions from private sector who promote ecommerce.

·   ABAC members or  experts who can find opportunities to enhance the prospects for new projects to accelerate cross-border ecommerce between SME from APEC member economies.

·   Managers from business incubators will have the opportunity to learn other ecommerce practices and focus its services (training and mentoring) in internet mobile to business for digital start-ups or MSMEs that are starting to use ecommerce.

·   Investors who can find opportunities for investment in ecommerce companies with high potential to expand their businesses to regional and global markets.

The P.O. and the officials of the Directorate of Innovation from the Ministry of Production, will be in charge of following up the participant network and ensuring their participation. In that sense, they will coordinate with business associations such as: Chamber of Commerce of Lima, Small Enterprise Committee of the National Society of Industries, the Association of Peruvian Exporters and startups that are being supported by Innovate Peru (National Program of Innovation for Competitiveness and Productivity) from the Ministry of Production. As for policymakers, officials from General Directorates of DVMYPE and delegates from APEC economies, an official from each economy will be invited to designate an entrepreneur or a private startup from their economy in order to invite them as well.

Dissemination

·   Presentations, case studies and best practices provided by the speakers, and would be distributed to the participants during the meeting and afterwards.

·  For the convenience of meeting participants, during the meeting they will receive digital copies in USB drives. All copies will be under APEC Publications Guidelines and copyright requirements.

·  Documents (as summary report, Directory with information of Start-ups, business incubators and programs of capital seed); and presentations in electronic format, along with the option to be downloaded from a link which will be provided to all participants via email (cc Apec Secretariat as well).

·  Information about the key components of the project will be announced in the website of the Ministry of Production and the APEC Secretariat. The related private associations of the member economies will be also asked to release the information either in their websites or in other available media.

·  The project outputs will be disseminated through the available APEC networks and other Peruvian channels concerning MSME.

·  The Conference will be video streamed live over the internet and recorded; the link will be sent to all SMEWG contact list.

·  Also, all the presentations and materials will be available for download in the web page of the conference.

The final report of the project will be prepared in the respective APEC format, as it is a Forum, it is not planned to prepare a document for publication

Gender

The forum involves participants, both men and women, to share and discuss about opportunities of doing ecommerce and how they can do it successfully. We expect women to reach 45% of participants.

As keynote speaker, we will invite successful women entrepreneur in ecommerce for encouraging and inspire other women.

We will be coordinating with business associations and other institutions to ensure the participation of women entrepreneurs.

Work Plan

Work plan: 

·  Establishment of Organizing Committee and Advisory Committee.

·  The project has been designed to involve APEC MSME, women entrepreneurs, start-ups, large companies (include telecom, financial services and logistic for ecommerce), investors, business incubators and policymakers, so that all key actors are covered. During this forum, the MSME and start-ups can share their experiences on ecommerce with counter parts. Also, government officials will be able to learn best practices on digital economy and ecommerce.

·  The forum will be scheduled for two days, in Lima, Peru. The first day, there will be a close session with delegates and international keynote speakers. The second day an open session will take place, with keynote speakers, this session will aim to 300 participants, including delegates from 21 APEC economies, both public and private sector. The Forum will be attended by APEC policymakers, academy sector, business associations, managers of incubator business, young and women entrepreneurs, managers of private organizations involved in the promotion of ecommerce. Participation from eligible economies will be funded by the APEC Secretariat.

·  Participant list, include contact details (email, web site, name, address, company/institution, gender, APEC economy). This list will be shared with other delegates to monitoring results in the middle and long term.

·  A summary report of best practices will be shared with all delegates who are unable to attend in person.

·  Live streaming video is considered throughout the event. 

Timeline of Actions

Activities

Outputs

Timing

Establishment of Organizing Committee and Advisory Committee.

Committee established

Early week of June 2017

Planning Forum and details such as, venue, tentative agenda, others.

Tentative Agenda

Venue selected

Last week of June 2017

July 2017

Invitation to national and international keynote speakers and corporations.

Keynote speakers and corporations confirmed.

July 2017

Invitation to APEC SMEWG members to participate and nominate their participants.

Participants nominated per economy confirmed.

July 2017

Administrative Circular will be send to all participants.

Administrative Circular sent

Last week of July 2017

Forum will be announced on the APEC webpage.

Registration of participants.

Late August 2017

Forum in Lima-Peru. Two days.

Forum was successfully hosted.

Middle November 2017

Final conclusion will be disseminated among APEC member economies.

Approved Conclusions and recommendations.

Middle November  2017

Final report of Conference will be sent to the APEC Secretariat.

 Publication.

December 2017

Risks

The Organizing Committee and Advisory Committee will help to ensure identifications of keynote speakers and global corporations from APEC economies and others important participants and a letter of invitation will be circulated in advance.

Risks: Participation by a broadly representative group of appropriate keynote-speakers and participants cannot confirm their participation.

Risk Management: Hosting of the event (two days) will take place in Lima-Peru, delegates of APEC economies will be invited in advance. APEC funding will assist participation from eligible economies. Early identification of, and contact with, potential speakers should ensure quality presentations and case studies for the event. Close monitoring of status of registrations by project team.

Final arrangement for this event will be completed based on registered attendees and feedback from participants. Further information on meeting distributed to participants.

Risks: Potential for difficulties due to conflicting schedules with SMEWG meeting.

Risk management: This seminar will not be held on the margins of the SMEWG to facilitate APEC member economies’ attendance.

Risk: Final report does not concluded and distributed on time.

Risk Management: the PO and project team will take the necessary measures so the final report will be published in the APEC website timely.

Monitoring and Evaluation

All APEC developing economies are expected to attend the event

We will be applying a survey to participants (delegates, keynote speakers, MSME, entrepreneurs, start-ups, others) to know their opinions and points of view about the event.

We will make count of visits to website and how many people followed conferences by live video streaming

Records of participants and its position in the ecosystem (e.g. MSME, policy makers, etc.)

We will record interviews to speakers and entrepreneurs and publish it in the Forum´s website.

During the implementation of the project, the PO will monitor different activities that will have place in the framework of the project in consultation with project team and organizing committee and stakeholders. The project will adhere strictly to APEC Project implementation procedures, including the timeline of all activities

The post event survey will be send to all economies for obtaining a feedback to improve or identify activities or projects in the short and middle time.

10 APEC developing economies are expected to attend the event.

Linkages

This project is a result of lessons learned from previous experiences, such as 2015 APEC E-Commerce Forum: New Paradigm for Cross Border E-Commerce and Online Shopping (Korea), Workshop on Enhancing MSME’s Access to the Digital Economy 2016 (Vietnam) and APEC SME O2O Forum I (Vietnam) and APEC SME O2O Forum II (Perú), and one Peruvian start-up will participate on APEC O2O Summit 2017 & Expert Network Meeting (Chinese Taipei”, 30 May to 2 June). 

This project adds up to efforts made to build a favourable APEC ecosystem for ecommerce, also encourage the SMEs and women entrepreneurs to doing ecommerce, and the policymakers can know best practices measures to accelerate the adoption of ecommerce by MSMEs. 

APEC is the best source because APEC Ministers have committed to funding projects that are both high priority and high quality. The Operational Account it can be used for all types of APEC projects, and supports initiatives under APEC´s economic and technical cooperation agenda aimed at attaining sustainable growth and equitable development, while reducing economic disparities among APEC economies and improving economic and social well-being. 

This project is seeking strengthen the APEC ecosystem for ecommerce by sharing knowledge and experiences, facilitate access to regional and global market. For this reason, we consider that APEC is the best source to fund this project. 

The present project is considered to be part of and to contribute to the implementation of the Digital Economy Action Plan: Connecting MSMEs to Global and Regional Markets, specifically in contributing to highlight the importance of promoting the digital economy and ecommerce in MSMEs, the work of APEC in these Issues as part of the strategy for MSMEs to gain access to regional and global markets.

Sustainability

The forum will provide very valuable information for participants, also the experiences shared and contacts established by participants can generate future business or joint ventures in ecommerce; collaborative projects and design new projects for research and events like this forum.

After the forum we will make a directory of participants that will be sent to each delegates from APEC economies this information and our office will maintain contact with APEC delegates to coordinate new activities or projects to foster ecommerce. The forum could be the basis for exploring with delegates the possibility to make an engagement to working in elaborate some policy recommendations to promote the ecommerce into APEC economies.

After the conference we will make directory of participants and send to each delegates, entrepreneurs, MSMEs, Start-Ups, business incubators from APEC economies.

Participants can access to speaker’s presentation on ecommerce.

The event is expected to contribute to define an agenda in digital economy and ecommerce and tools to be promoted it in MSMEs, just as in a previous experience could be designed Start-p Peru, based on the experiences gathered from an APEC project About startups we made.

The event is expected to help define a domestic agenda related to the digital economy and e-commerce and its tools, in order to promote them within MSMEs. As in the case of Start-p Peru program, which was designed base on the experiences gained from an APEC project on startups that our economy implemented.

The P.O. and the officials of the Directorate of Innovation from the Ministry of Production will be in charge of following up the participant network. Once the event finalizes, they will be in charge of promoting the information exchange related to the digital economy and electronic commerce in MSMEs. First, it is expected that at the end of the workshop, the Forum will encourage participants to promote digital economy and e-commerce issues in their respective economies. Second, it is expected to stimulate support for those economies whose initiatives are related to the theme of digital economy and electronic commerce.

Project Overseers

Mr. ANGEL PAUL HURTADO ERAZO. Advisor to the Innovation Directorate. Industrial Engineer, National University of Engineering. Master in Business Technology Management, National University of Engineering and Postgraduate Studies in Master Business Administration at Universidad Peruana de Ciencias Aplicadas. Teaching at Universidad Peruana de Ciencias Aplicadas, UPC, Laureate International Universities, and professor since 2001 to date. Vice President, Technical Committee of Standardization of R+D+I Management of INDECOPI. PO S SME 05 12 – Start-up APEC Conference II 2013: Business to Global Market. Currently, he is working in the Directorate of Innovation Direction of Ministry of Production and PO SME 02 2014 – APEC Start-Ups Conference III 2014: Global Thinking to Make Global Business.

Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

Not Applicable.

Waivers

Not Applicable.

Are there any supporting document attached?

No 
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Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
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