Project Title

APEC Workshop on Facilitating Market Access for Women–Led MSMEs through E-Commerce 

Project Year

2016   

Project Number

SME 08 2016A 

Project Session

Session 2   

Project Type

Standard 

Project Status

Completed Project   
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Project No.

SME 08 2016A 

Project Title

APEC Workshop on  Facilitating Market Access for Women–Led MSMEs through  E-Commerce 

Project Status

Completed Project 

Publication (if any)

 

Fund Account

APEC Support Fund 

Sub-fund

ASF: Micro, Small and Medium Enterprises (MSME) 

Project Year

2016 

Project Session

Session 2 

APEC Funding

125,000 

Co-funding Amount

20,090 

Total Project Value

145,090 

Sponsoring Forum

Small and Medium Enterprises Working Group (SMEWG) 

Topics

Small and Medium Enterprises 

Committee

SOM Steering Committee on Economic and Technical Cooperation (SCE) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Viet Nam 

Co-Sponsoring Economies

Indonesia; Malaysia; Mexico; Philippines 

Expected Start Date

01/12/2016 

Expected Completion Date

31/12/2017 

Project Proponent Name 1

Pham Quynh Mai 

Job Title 1

Deputy Director General, Multilateral Trade Policy Department 

Organization 1

Ministry of Industry and Trade 

Postal Address 1

54 Hai Ba Trung street, Hanoi, Viet Nam  

Telephone 1

84-4 22205522 

Fax 1

Not Applicable 

Email 1

Maipq@moit.gov.vn 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Pham Quynh Mai 

Project Summary

The  “APEC Workshop on Facilitating Market Access for Women – led MSMEs” directly addresses APEC’s priority to promote the modernization and integration of MSMEs into global supply chains (GVCs) through efficient tools such as e-commerce and the priority to facilitate women’s economic empowerment among the APEC member economies. The Workshop is proposed to be held in Viet Nam in 2017 with the following objectives:

i) Raising the awareness as well technical knowledge of taking advantage of e-commerce for women-led MSMEs;

ii) Sharing the experiences and best practices of e-commerce for MSME in general, women-led MSMEs in particular in both aspects:

- best practices sharing among the governments in regulating 
- e-commerce to facilitate women-led MSMEs, and best practices sharing among (women-led) MSMEs, enterprises; and

iii) Making recommendations to SMEWG and PPWEfor joint next steps on facilitating market access for women-led MSMEs through e-commerce.

The projects falls into Rank 1 as under the APEC 2016 Funding Criteria since it is related Information technology and digital economy, including e‐commerce, ICT infrastructure and digital trade.

Relevance

It is widely recognized that women are increasingly playing important roles to economic growth and social stability since approximately 600 million women are in the labour force andwomen-led MSMEs significantly contribute to create jobs and revenues, which in turn significantly contributes to reduce poverty. However, women-led MSMEs do not tend to be part of influential business networks, they often find themselves excluded from corporate business opportunities due to lack of knowledge, experiences, finance, market information, business opportunities, human resources, skills, competitiveness capacity to other bigger enterprises, etc., to enter the market and/or expand their businesses. A recent United Nations report states that limits on women’s participation in the workforce across the Asia-Pacific region cost the economy an estimated US $89 billion every year. 

E-commerce is strongly believed to be an efficient tool to narrow the gaps and deal with many of the above-mentioned challenges. E-commerce enables women-owned businesses to widen their business networks and increase their chances of being integrated into global value chains. It is estimated that increased use of e-commerce could add $1.36 trillion to total global economic output in 2020, according to a recent study by Accenture and Oxford Economics. 

However, the point is that women households or women-led MSMEs might find it difficult to take advantage of e-commerce due to lack of general and technical awareness, understanding and skills of e-commerce, etc., to help them access to markets, compete with rivals, survive and develop. 

This project is designed to benefit women-led MSMEs in the APEC region to access to market through using e-commerce as an efficient tool to foster their business opportunities. It also helps provide a platform for the governments to share experiences in how to regulate e-commerce to promote women-led MSMEs’ market access and economic integration. With a large proportion of women as well as APEC’s priority to promote women economy, this project apparently is attractive and beneficial to many APEC member economies.

The project falls into rank 1 since it is related Information technology and digital economy, including e‐commerce, ICT infrastructure , digital trade, MSME modernization and insertion in GVCs and human capital development.

Objectives

The “APEC Workshop on Facilitating Market Access for Women – led MSMEs through E- Commerce” is aimed at the following objectives:

-  Raising the awareness as well technical knowledge of taking advantage of e-commerce for women-led MSMEs;

-  Sharing the experiences and best practices of e-commerce for MSME in general, women-led MSMEs in particular in both aspects: best practices sharing among the governments in regulating e-commerce to facilitate women-led MSMEs, and best practices sharing among (women-led) MSMEs, enterprises;

- Making recommendations to SMEWG and PPWE for joint next steps on facilitating market access for women-led MSMEs through e-commerce.

Alignment

The APEC Leaders emphasized in their 2015 Statement that “APEC Leaders 2015: We emphasize opportunities that the internet and digital economy offers to achieve innovative, sustainable, inclusive, and secure growth, with a view to improving connectivity. The internet and digital economy will allow businesses, especially MSMEs, to participate in GVCs and reach a wider consumer base through new business models, creating a truly global market place for the exchange of goods, services, capital, and ideas”. 

In this line, the project is designed to respond to the APEC Leaders’ and Ministers’ commitments to promote e-commerce with a view of promoting MSMEs in market access and especially focus on women-led MSMEs that account for a large proportion and contributes to economic growth but also face a great deal of difficulties due to lack of experiences, resources. 

The SME Working Group Strategic Plan 2017 – 2020 outline the areas and priorities to pursue, including “Strengthen SMEs’ export capabilities and capacity for internationalization” and “Help SMEs to build capabilities to take advantage of and compete effectively in the internet and digital economy”. Under the PPWE Strategic Plan 2015 – 2018, it clearly states one of the objectives is to advance women’s economic participation through five priority pillars including providing capacity building, skills and use of innovation and technology for women entrepreneurs.

Apparently, it is widely recognized that e-commerce will play significant roles in promoting the internationalization and globalizations of MSMEs. This project is expected to provide capacity building in taking advantage of e-commerce to women-led MSMEs in the APEC region.

TILF/ASF Justification

The project seeks APEC Support Fund (ASF)– MSME Sub-fund. 

The project directly provides capacity building for the APEC member economies, especially the developing ones. It is widely recognized that many APEC developing economies are increasingly in need of accelerating the national competitiveness in general, SMEs in particular. 

E-commerce is believed to be one of efficient tools to facilitate MSMEs in general and women-led MSMEs in particular to gasp business opportunities, do business, etc. In developing economies, women-led MSMEs will significant contribute to the economic development and growth. This project will bring about benefits to developing economies by providing them the capacity building for women-led MSMEs in how to take advantage of E-commerce to facilitate their business and enhance their competitiveness. 

The project also provides the opportunities for governments’ representatives to share experiences in facilitating women-led MSMEs through e-commerce, which greatly contribute to providing capacity building for developing economies since they might do not have enough experiences in regulating and managing e-commerce.

Based on the selection criteria, the right speakers and participants from the developing economies will be invited to present and attend the Workshop These people might be able to train or exchange experiences with other people in their organizations after the Workshop. 

To make sure that the project supports capacity building needs of APEC developing economies, the organizers will also consider inviting experienced speakers/ experts from the developing economies to present the challenges, share experiences in the field.

Beneficiaries and Outputs

Outputs: Under this project, a 2 day “APEC Workshop on Facilitating Market Access for Women – led MSMEs through E- Commerce” will be held to provide the platform for the participants to share, discuss related issues facing women-led MSMEs in e-commerce as well as experiences to take advantage of e-commerce as a means to facilitate their business.  The Workshop’s Agenda will be designed to make sure it addresses the concerns of APEC’s member economies/participants; and experienced experts from the public, private sectors and academia will be selected and invited to present, aiming to bring about the most benefits to the participants. 

During the Workshop, apart from the opportunities to share experiences in facilitating market access for women-eld MSMEs through e-commerce, all the speakers and participants will have the chance to discuss and present their views on what and how APEC should do to the field as the next steps. These recommendations will be compiled and attached to the Workshop’s report for APEC’s consideration for further action. 

Following the completion of the Workshop, a report will be made and circulated to all the speakers and participants as well as delivered to SMEWG and other APEC relevant committees, working groups for further discussion, follow-up. 

Outcomes: After the Workshop, the participants who are women-led MSMEs will be equipped with increasing awareness of e-commerce’s importance and knowledge to make e-commerce their efficient tools to facilitate the market access and business.

This project will helpgovernments’ representatives listen to the voice of women-led MSMEs of their needs and recommendations for governments’ support, which in turn might be reflected accordingly in the governments’ regulations and policies later on if appropriate. 

It is expected that after the Workshop, women-led MSMEs will be more aware of the importance of e-commerce as well know how to apply e-commerce efficiently in their businesses. 

Beneficiaries: The selection criteria will be set to make sure that right participants will attend and benefit most as well as be able to bring about significant changes after the Workshop’s completion. The criteria might include, but not limited to:

-  Governments’ officials who are directly involved in the policy making and implementation processes;

-  Representatives from the focal points of ECSG, SMEWG and PPWE, female (sectoral) business associations, especially female representatives from MSMEs associations from the member economies so that they can also disseminate the knowledge shared at the Workshop to many other ECSG and/or MSMEs enterprises at their home economy as possible. It is expected to bring about benefits to women led MSMEs as well as significantly contribute to poverty reduction since women are increasingly playing important roles in the national economic growth in APEC developing economies;

-  Women’s Union and Private Sector Forum in Viet Nam as well as relevant organizations in other APEC member economies are encouraged to attend the Workshop as speakers and/or participants of the Workshop with the aims of promoting the experience sharing and dissemination to women-led MSMEs;

-  Representatives from academia (research institutions, training centers, universities, etc.,) and international organizations (OECD, World Bank, ADB,…);

-  Representatives from social networks such as Facebook, Google, etc., to share experiences to the participants.

Dissemination

The Workshop’s report will be sent to APEC Secretariat for APEC publication database and it will also be published on the Ministry of Industry and Trade, Viet Nam’s and APEC’s website for reference and for widespread usage and saving cost.

Hard copies will be provided to all the Workshop's participants.  Electronic publication will also be used to disseminate the Workshop's documents widely. 

A press release on the Workshop will be published on Vietnam’s media mass (Viet Nam News, Viet Nam News Agency, Industry and Trade Newspapers, etc.,). It will also be sent to (women) SMEs associations, research centers, etc. to attract the attention to the event to encourage people to visit the documents online. 

The target audience includes those who are interested in, involved directly or indirectly in women-led MSMEs and e-commerce from APEC member economies and outside. 

There is no intention to sell outputs arising from this project.

Gender

Gender issue is seriously taken into account by the project proponent. Women are involved in the development of this proposal and both men and women will get equal opportunity to participate in the project implementation including in the process of preparatory stage, consultation and direct labours, etc. In addition, to address gender concern and make sure that men and women are engaged efficiently in the Workshop, the evaluation form delivered at the end of the Workshop will include information on gender to aggregate for project assessment. 

The Organizers will try best to invite the female speakers with enriched experiences and expertise to share at the Workshop. They might include but not limited to female leaders from enterprises, SMEs associations. 

The female participants will benefit from both female and male speakers since they have the opportunities to learn the experiences from the best experts in the field. .The organizers will make sure that women are most encouraged and created favorable conditions to take part in and contribute to the Workshop by disseminating information and invitation to as many women as possible. For example, invitations will be sent through APEC PPWE (Policy Partnership on Women and the Economy), female business associations of Viet Nam and APEC member economies if available to invite and draw their attention to the Workshop.

Work Plan

Timeline

Key activities and deliverable outputs

June 2016

Develop the concept note and submit to SMEWG

Sept – Oct. 2016

Develop the full project proposal. Seek QAFs from the member economies.

Quarter 2 of 2017

Plan to organize the Workshop , including employing direct labor, developing the agenda, invite speakers, circulate invitations, work with the APEC Secretariat to assist speakers and participants to register and attend the Workshop.

Quarter 3 of 2017 

Organize the Workshop. Report the outcomes of the Workshop  to APEC and make recommendations for the next steps.

Risks

One of the risks is to ensure a selection of good speakers in order to make the most of the Workshop. The speakers should be, but not limited to, authority officials to represent government; representatives from multinational corporations, SMEs and women-led SMES, which aim to share experiences from various perspectives. The Organizers will work closely with co-sponsoring economies to nominate and invite the most suitable speakers for the Workshop.

Another concern is to choose the right participants to the Workshop. To make sure that right participants are nominated to attend the Workshop, the Organizers will consult with co-sponsoring economies to set general criteria for participants. Participants should be representatives from women-led MSMEs, government officials who are directly or indirectly involved in the policy making, management or implementation; academic or economic experts who have good background and experiences in e-commerce as well as MSMEs development. To ensure the results, invitations will be sent through different fora in APEC including SMEWG, CTI, ABAC and PPWE. For the host economy, the Workshop is free open to business sector including business associations; apart from officials from the government and local authorities.

Monitoring and Evaluation

All speakers and participants will be requested to provide feedback on the efficiency and outcomes of the Workshop whether the objectives are met, whether the information sharing is able to bring about changes after its completion and how. 

The speakers and participants will be requested to provide feedback by filling in the evaluation form, delivered at the end of the Workshop. 

The following information will be collected to measure/assess progress and impact: 

-  The first indicator to be used is to assess whether the Workshop meets its set objectives. This can be assessed comparing what participants gain from the Workshop (using evaluation form) and whether the Workshop is able to produce practical recommendations to be submitted to relevant APEC committees/WGs/fora.

-  The second indicator can be whether the Workshop has accommodated right participants and there have been representatives of both public and private sectors. It is expected that the balance between the public and private sectors ranges from 50% - 50% or at least 40% – 60%.

-  The third indicator can be the quality of speakers; this can be assessed by compiling comments of participants in the evaluation forms. 

-  The forth indicator relates to gender issue: How many female participants can attend and learn knowledge/experiences at the Workshop and how many female speakers can come and share their expertise and experiences. It is expected to accommodate from 30% to 40% of female participants to attend the Workshop. 

- The fifth one is communication indicator in order to know how widely the Workshop’s materials will be disseminated to interested groups in APEC: it is planned that presentations and documents of the Workshop will be made available via the APEC Meeting Document Database. The Project’s Report will be presented to SMEWG for consideration. The PO will check with APEC Secretariat to make sure that the materials of the Workshop will be uploaded to the APEC AIMP; the PO will also be responsible for sending the report to APEC’s relevant working groups.

 The sixth indicator is how many participants from the developing economies can benefit from this Workshop.

Linkages

SMEWG will oversee this Project and be responsible for disseminating information about the Workshop among APEC member economies. SMEWG will work closely with ECSG and PPWE for specific consultation and cooperation during the preparation and implementation of the project. 

ECSG, ABAC and PPWE will be consulted during the implementation of the projects (for example, they can give advice on the agenda, inviting potential speakers and participants; attending the Workshop). The outcomes of the Workshop will also be sent to ECSG, ABAC and PPWE for collaboration. 

Earlier to this proposal, there have been “APEC Train-the-Trainer Training Courses for Women SME Service Exporters (Vietnam)” and “Workshop to Assist Women-led SMEs Access to Global Markets (Australia)” . This project complement to these mentioned above projects and also explore and focus on the aspect of e-commerce as an efficient tool to support and facilitate women-led MSMEs.

Sustainability

Following the Workshop, participants are expected to have a deep understanding of current status, challenges and potentials of e-commerce for women-led MSMEs. They also have the chance to learn from best practices, experiences in applying, managing and promoting e-commerce to serve their course. 

To make sure that the Workshop meets its objectives, the organizer will seek approval from SMEWG for the recommendations in particular and the report in general.  Based on the recommendations from member economies, the organizer will consider proposing new activities/initiatives to follow up the outcome of the project. 

The Organizer also considers proposing the phase 2 of the project based on the participants’ recommendations. The networking will be used to review the implementation of recommendations.

Project Overseers

Ms. Pham Quynh Mai
Deputy Director General
Multilateral Trade Policy Department
Ministry of Industry and Trade
Viet Nam
Tel: (84-4) 2220 5522
Email: MAIPQ@MOIT.GOV.VN 


Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

The Project Overseer seeks APEC funding to support 8 speakers in total for the 2-day Workshop.

Consultant: will work with speakers and discussants in drafting, revising and finalizing agenda; conduct researches, collect, analyze and synthesize data; develop curriculum for the Workshop; take notes; develop and finalize the report of the Workshop with recommendations; work as a coordinator in all substantive matters(245 hours total), seek APEC Funding.

Short-term staffs (clerks): will handle logistics arrangements for the organization of the Workshop(480 hours total – 2 or 3 staffs), seek APEC Funding.

Waivers

Waiver

Justification

Waiver for advance payment

Travel airfare, per diem for speakers, active participants – to encourage participation in the project as many speakers and participants are not able to attend the Workshop because of reimbursement. 

Simultaneous interpretation

Vietnamese speakers and local participants are invited to the Workshop, many of them are not English speaking and not good at English.

The Project Overseer seeks APEC funding to cover the fees of simultaneous interpretation for the Workshop. Simultaneous interpretation is very important for this project since many Vietnamese are experts in the field, however, not many of them are English fluent.  The Organizer will prioritize to invite Vietnamese speakers with good command of English but cannot guarantee. The waiver is just for speakers who are not fluent in English speaking.

Waiver is sought to invite 8 speaker to the Workshop

PO requests for funding of 8 speakers (2) for both days. In order to make this project a success, the PO strongly believes that experts from public and academic sectors should be invited to share their studies’ outputs and experiences. Their inputs will still be required during the last session that will include discussions of the participating APEC economies on recommendations of the Workshop to the EWG.

The number of speakers if reaches 8 will be discussed and decided by the PD based on case by case.  The PO will provide justifications for the PD’s decision.

Are there any supporting document attached?

No 
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Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
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