Project Title

APEC Workshop on Volun-Tourism Best Practices: Promoting Inclusive Community-Based Sustainable Tourism Initiatives 

Project Year

2016   

Project Number

TWG 01 2016A 

Project Session

Session 1   

Project Type

Standard 

Project Status

Project in Implementation   
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Project No.

TWG 01 2016A 

Project Title

APEC Workshop on Volun-Tourism Best Practices: Promoting Inclusive Community-Based Sustainable Tourism Initiatives 

Project Status

Project in Implementation 

Publication (if any)

 

Fund Account

APEC Support Fund 

Sub-fund

ASF: General Fund 

Project Year

2016 

Project Session

Session 1 

APEC Funding

120,000 

Co-funding Amount

10,000 

Total Project Value

130,000 

Sponsoring Forum

Tourism Working Group (TWG) 

Topics

Tourism 

Committee

SOM Steering Committee on Economic and Technical Cooperation (SCE) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Papua New Guinea 

Co-Sponsoring Economies

Australia; Malaysia; Philippines 

Expected Start Date

30/09/2016 

Expected Completion Date

31/12/2017 

Project Proponent Name 1

Alcinda Trawen 

Job Title 1

Director, Policy and Planning 

Organization 1

Papua New Guinea Tourism Promotion Authority 

Postal Address 1

PO Box 1291 

Telephone 1

675 3200211 

Fax 1

Not Applicable 

Email 1

alcinda.trawen@papuanewguinea.travel 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Alcinda Trawen 

Project Summary

Volunteer tourism (volun-tourism) is one of the fastest growing trends in travel today with more than two billion US dollars generated each year and more than 1.6 million volunteer tourists travelling the world to improve disadvantaged local communities, whilst exploring and enjoying the natural surroundings. 

This two day workshop will be held in April 2017 in Port Moresby, Papua New Guinea, to share insights and best practices of volun-tourism. The workshop will discuss the significant positive impact of volun-tourism on communities within the APEC region, including by lifting the standard of living for local rural communities and by elevating indigenous/local peoples’ involvement by creating economic opportunities. 

In a broader sense, this project aims to build better cooperation between APEC economies by addressing people-to-people connectivity impediments and charting a way forward collectively to make this fast- growing trend more sustainable and inclusive.

Relevance

Tourism is a powerful tool for community development and reducing inequalities when engagement from local populations and all key stakeholders is maximized. This project aims to share best practices of volun-tourism and its direct impact on local and indigenous communities within the region, including reducing adverse impacts and building inclusive societies for sustainable development. 

This project will build capacity of tourism agencies and their officers within the APEC region to better accredit volun-tourism organizations to ensure the protection of the people, community and environment whilst allowing the community to fully benefit from volun-tourism activities, through sharing of best practices. Inclusive growth within our economies is vital for development; however, ensuring that these activities are sustainable goes a long way in protecting the well-being of the community and their surroundings, and generates predictable and sustained economic benefits to these communities if regulated and accredited correctly through appropriate authorities. 

This project falls under Rank 1 in a number of categories: green tourism, travel facilitation for enhancing mobility, building sustainable and resilient communities, people-to-people connectivity, skills development and youth employment. It also falls under Rank 2 Sustainable Growth: Activities/issues related to safeguarding the quality of life through sustainable growth, and, Inclusive Growth: Issues related to reducing economic disparities among APEC economies.

Objectives

1) Share insights and best practices on volun-tourism within the APEC region and how it has contributed to enriching local and indigenous communities by delivering impact projects and increasing the standard of living.

2) Develop, collate and suggest policy recommendations on volun-tourism regulation and accreditation for creating sustainable communities and enhancing people-to-people connectivity.

3) Produce an APEC guidebook on volun-tourism best practices for tourism officers within the region.

Alignment

This project is consistent with the 2014 TMM statement; “Ministers recognize the important role of tourism in promoting economic cooperation, trade and people-to-people and cultural exchanges among APEC member economies.” Leaders also encouraged member economies to “recognize new and additional driving forces for economic development and promoting inclusive and balanced growth.” In the Manila Declaration 2015, Leaders recognized the significance of enabling the full participation of all sectors and segments of our society to achieving inclusive growth, with specific mention of youth, indigenous peoples, and low-income groups. Leaders also reaffirmed their commitment to eradicating poverty and enhancing the welfare of rural communities in the region by promoting rural development. This project is also aligned to implementing the APEC Blueprint on Connectivity, particularly people-to-people connectivity. 

This project coincides directly with the TWG’s Strategic Plan 2015-2019, where the group aims to “Promote sustainable and inclusive tourism development in the APEC region.” More specifically:

Priority Area 1: Promote better understanding and recognition of tourism as an engine for economic growth and prosperity in the region.

Priority Area 2: Ensure sustainable and inclusive growth in the travel and tourism sector, by encouraging socially, culturally and responsible tourism

TILF/ASF Justification

Developing APEC economies have the greatest opportunity to benefit from volun-tourism in the region in terms of the direct impact of projects can have on communities. As noted above, volun-tourism is one of the fastest growing trends worldwide and there is need to open dialogue within the region to share insights and best practices on how APEC developing economies can benefit from volun-tourism. Many developing economies strive to build and promote inclusive tourism sectors. Volun-tourism has a large community focus (especially in rural communities) whereby indigenous communities become more engaged in tourism and its resultant economic gains. This project seeks to help developing economies integrate volun-tourism into domestic strategies and tourism programs by helping them better understand the industry and the value-add that volun-tourism has to economic development, particularly to underdeveloped communities. The output from this project will have a developing economy focus and be tailored to help policy officers in developing economies to better promote and regulate these activities. Case studies, drawn from developing economies, will also be discussed at the workshop. 

The outcomes of this project will be used as material for a guidebook to build capacity for tourism officers, NGOs and private sector (tour operators etc.). Ultimately the guidebook will also be utilized by government tourism officers to conduct awareness in local indigenous communities about volun-tourism and its benefits.

Beneficiaries and Outputs

Outputs: This project will commence with the hosting of a workshop on volun-tourism best practices. During the workshop, experts will be invited to present on the current state of volun-tourism in the APEC region and the benefits of volun-tourism. The workshop will enable participants from the public/private sector, non-government organizations and academia to discuss opportunities, challenges and best practices of volun-tourism. APEC economies will be invited to present case studies on the success of volun-tourism for the purpose of information sharing. 

Following the conclusion of the workshop an outcomes report will be collated by a consultant. The report will be published electronically for the use of all workshop participants and wider tourism industry within the APEC region. 

Policy recommendations resulting from the workshop, to better regulate volun-tourism within the region, will be reported and disseminated to participants for their respective government officers to implement. Policy recommendations made will be vital to improving economies’ tourism industry, especially for developing economies to meet the 2020 Bogor Goals by addressing people-to-people connectivity and building inclusive communities. A simple follow-up mechanism, such as an action plan, will be developed to track progress in each economy on driving the recommendations and be reported through the TWG. 

One of the key outputs of this project will be the development of the APEC Volun-Tourism Best Practices Guidebook. This guidebook will contain an overview of volun-tourism in the region, best practice examples, case studies and policy recommendations. Information and data needed for this guidebook will be collated at the APEC workshop on volun-tourism best practices. Furthermore, APEC economies will be asked to provide additional case studies on a voluntary basis. 

Outcomes: Through the completion of this project, policy recommendations will be compiled for consideration by APEC economies and other stakeholders. The policy recommendations made will influence the way in which volun-tourism is regulated within the region. The recommendations will impact formulation and implementation of government tourism policy in order to build capacity of tourism officers to ensure people, communities and the environment can fully benefit from volun-tourism activities. 

This project will be crucial for developing APEC economies as it will address issues such as community-based tourism, sustainable tourism, environmental protection, people-to-people connectivity and economic inclusivity. It is vital that the local/indigenous communities don’t feel as if they are being exploited or left out but are fully benefitting from all aspects of volun-tourism. 

The guidebook formulated from the workshop will be utilized by tourism officers, specifically tourism policy and planning officers, to conduct community impact training for local indigenous communities on what volun-tourism is and how local communities can use volun-tourism to their advantage to develop communities and initiate economic opportunities. 

The sharing of best practices and presentation of case studies during the workshop will enable all stakeholders to learn how to best approach the regulation of volun-tourism within the industry. Within the APEC region there are specific economies which have advanced in the area of volun-tourism and others who are progressing. This workshop will show participants how to best initiate volun-tourism in partnership with non-governmental organizations and the private sector, whilst reaping benefits for all stakeholders involved. 

Beneficiaries: This project’s findings will be of benefit to both the private sector (volun-tourism operators) and public sector (policy makers) on best practices for regulating volun-tourism within their economies so that it impacts on communities in a sustainable manner. Findings will also be made available to tourism officers, local communities (including women and youth leaders within the industry) and academia and think tanks from across all APEC economies. Ultimately, local communities will greatly benefit from better regulated volun-tourism activities. 

Private sector – the project’s findings will be of great benefit to the private sector, specifically private tour operator companies that facilitate the work of volun-tourism. Managers of tour operating companies will have access to the findings to improve service delivery and facilitation between the tourist and the community. Tourism Industry Association, which includes representatives from Dive Association, Surfing Association, Tour Operators Association etc., or the equivalent, will be invited to attend and learn from the findings of this project. 

Public sector – government officers of manager/director and officer level will be a key beneficiary of the findings of this project as it will enable government officers to regulate volun-tourism organizations in order to protect people, communities and the environment, whilst allowing the community to fully benefit from the volun-tourism activities. Targeted line ministries to attend the workshop will be from the ministry of Tourism, Community Development, Environment and Conservation, Sport and National Events or equivalent. 

Local communities – the information collated from the findings is vital to local communities as it will highlight the value of service provided by volunteer tourists; the benefits of volun-tourism; and, the potential risks and how to mitigate such risks. Within communities, the target and beneficiaries will be women and youth leaders. Selected local representatives from communities that have experience with volun-tourism will be asked to attend the workshop and also present their community case study. These selected community representatives will be nominated the National Tourism authority, or the equivalent provincial tour body. 

Academia – Academia and think tanks will benefit from this project by using the outputs to evaluate the impact of volun-tourism in APEC economies, specifically developing economies. The extent of service delivery and how this elevates indigenous/local peoples in rural areas can also be evaluated. National Research Institutes, National Universities, Universities and research institutes around the APEC region host APEC Study Centers (ASCs) and Academia with specific tourism and public policy schools/programs will benefit immensely from the findings of this project. 

Participants of the Volun-tourism best practices workshop will need to have fair experience from previous volun-tourism activities and have sound knowledge of volun-tourism in order to contribute substantially to discussions.

Dissemination

Website – The final report from the workshop will be available electronically from the Papua New Guinea Tourism Promotion Authority official website for public consumption and the link will be made available to workshop participants. We will also seek to have the key outcome documents of the workshop available on the APEC Secretariat website. 

Social Media – Links to the Papua New Guinea website to the project reports will also be linked to the Papua New Guinea Tourism Promotion Authority facebook and twitter pages to encourage access and use by those with an interest in eco-tourism/volun-tourism. Project overseers will invite other stakeholders to share this link on their social media pages to reach a wider audience. 

Guidebook – will be available electronically on the Papua New Guinea Tourism Promotion Authority website. The APEC Secretariat website and shared on social media through the Papua New Guinea Tourism Promotion Authority facebook and twitter pages. 

All publications and reports disseminated from the project/workshop will not be for sale by project overseer or any stakeholder. We will encourage electronic circulation of all materials produced from this workshop/project in order to be environmentally friendly and cost efficient. We also believe this method will allow for the outputs of this project to reach a wider audience. 

Our target audience for all workshop/project materials produced will be the workshop participants first and foremost, tourism industry stakeholders in the APEC region, academia, and the general public with specific tourism interest.

Gender

The discussions on best practices in volun-tourism will also call for best practices sharing from APEC economies on efforts to involve women community based groups in tourism activities, specifically volun-tourism from private sector and women’s community groups. Through sharing of experiences we hope to identify and overcome barriers to women’s participation. We also hope to identify opportunities to actively involve women within developing APEC economies to ultimately expand their economic opportunities. Tourism activities in rural areas usually are one of few forms of formal sector employment that offer communities an alternative to unemployment or migration to urban areas. Therefore, it is vital to discuss best practices to formulate a sustainable way forward for community based initiatives and better livelihood, particularly for women. 

In regards to the workshop participation of women, we are expecting 50% of participants to be female and the other 50% to be male. Invitations circulated to APEC economies to attend this workshop will indicate the nomination of 1 male and 1 female participant, especially for the 11 travel eligible APEC economies. Speakers and experts will be chosen on merit base however preference may be given to female speakers/experts, preferably 60% female speakers/experts and 40% male. 

The Project Overseer of this volun-tourism project is a female and currently has an all-female project team.

Work Plan

1) July 2016: Project plan, timeline and funding confirmed.

a) Concept note co-sponsors sought and endorsed by TWG and approved in-principal by BMC.

b) Project proposal developed by project overseer. 

2) August - September 2016: Consultant identified and engaged.

a)  Tender will be open to consultants with close assistance from the APEC Secretariat and co-sponsors.

·b) Consultant will be engaged, contract to be signed between consultant and APEC Secretariat. 

3) September 2016 – January 2017: Scoping and research

a)  Consultant to research and collect baseline data. Questionnaires will be sent out to all TWG member economies to provide appropriate information on volun-tourism activities in their respective economies; this questionnaire will be constructed in close collaboration with PO and will be vetted by co-sponsors prior to its circulation.

b) Provide scoping report to project overseer and co-sponsors.

c) Speakers for workshop on volun-tourism best practices identified and vetted by project overseer and co-sponsors. Project overseer will also seek assistance from co-sponsors regarding selection of workshop speakers.

4) February 2017: Consultant to formulate pre-workshop survey to be circulated and vetted by TWG fora members. Comments will be sought within a deadline of two (2) weeks. Once consensus is reached and is approved pre-workshop survey will be circulated to all participants.

5) March 2017: Pre-workshop survey circulated to APEC economies to determine level of knowledge on subject of volunteer tourism and current known activities within respective economies.

6) April 2017: Volun-tourism workshop on best practices hosted in Port Moresby, Papua New Guinea.

a) Volun-tourism workshop hosted by project overseer.

b) Outputs include: workshop report provided by consultant, recommendations compiled and submitted to project overseer.

c)  Survey will be provided to workshop participants to evaluate the success of the workshop.

7) May 2017: Guidebook: Information and final report of the workshop will assist with the development and publication of the APEC Guidebook on Volun-tourism.

8) June 2017: Policy and recommendations collated and report circulated

a) Guidebook published and available on PNG Tourism Promotion Authority website and APEC website (TWG page).

b) Policy recommendations complied from the workshop will be circulated to workshop participants and stakeholders this will be available to TWG members and participants together with the newly developed volun-tourism guidebook a month after the workshop. 

9) July – August 2017: Final report: Final project report by consultant will be presented to the project overseer and co-sponsors. 

10) August 2017: Monitoring and evaluation: Monitoring and evaluation conducted by project overseer. A survey will be conducted seeking comments from workshop participants and APEC economies regarding policy recommendations and implementation. Follow up work, reporting and monitoring through TWG.

Risks

Workshop speakers – project overseer will conduct early consultation with international organizations and co-sponsor economies to identify prominent and suitable speakers. It is vital to have experts in tourism, specifically volun-tourism and those with such experience to present at the workshop. 

Low level of participation – the venue of the workshop will be a factor in determining the turnout of participants, specifically TWG members, for the workshop on volun-tourism. As Papua New Guinea is located in the Pacific, we may not get ideal turnout of participants from Latin America, America, Russia etc.

This issue will be managed by advance awareness building of both logistics and workshop substance by the project team to APEC economies in order to allow ample time to plan for travel etc. 

Poor quality of workshop presentations – the project overseer will insist that all presentations be submitted prior to the workshop to allow for vetting by consultant, project overseer and co-sponsors. It is essential that participants get the best quality of information during the workshop to ensure substantive discussion and recommendations. 

Policy recommendations not implemented – there is a significant risk that the policy recommendations proposed and compiled from the workshop will not be implemented by APEC economies, hence the project overseer will circulate a survey via TWG during the 51st TWG or intersessionally (depending on 51st TWG host date), as well as follow-up work. 

Difficult to find appropriate speakers from NGOs and private sector – the project overseer will engage in advance with NGOs and the private sector to identify speakers from these organizations.

Monitoring and Evaluation

Speakers, moderators, experts and participants of the workshop will be discussed in close collaboration with the co-sponsors of this project. 

An evaluation form will also be distributed to workshop participants as well as workshop speakers, experts etc. to determine the success of workshop. 

The indicators for monitoring the project’s success are: 

1) The content and quality of presentations – this will be indicated by whether participants can gain insights and understand of best practice from presenters. This will be determined through the workshop conclusion survey to be circulated at the start of the workshop and collected by project overseer staff at the conclusion. A 50%+ indication of benefit by participants will deem the workshop a success. Long term success will be determined through follow-up work in TWG.

2)  Number of participants – the success of the workshop and information collated will be indicated by the number of participants who attend the workshop and their seniority. These factors will indicate the significance of the issue within the region and provide the best possible policy recommendations by stimulating discussions. Preferably, having participants from all APEC travel-eligible economies as well as 50% of developed APEC economies would be ideal.

3) Number of website hits – an indicator of project success the recorded number of website hits and downloads of materials. We ideally would like to get approximately 100 hits on the website in the first 6 months following the completion of the workshop and project. We will utilize all our above mentioned dissemination methods to promote the materials available.

4) The number of economies that implement the recommendations – if 4 out of the 11 developing APEC economies implement at least one policy recommendation, this project will be deemed successful in the long term. 

5) Gender – the survey provided to all workshop participants, speakers and experts will have a section to indicate their gender. It is vital there is equal participation by both men and women; hence it is important to know how many women were speakers, experts or participants etc. It will also be recommended to economies to nominate 1 male and 1 female participant to encourage a gender equal distribution. Preferably we would like to have 50% of participation from women and men to promote gender equality.

Linkages

This project advances work carried out under TWG 03 2011A on Sustainable development of tourism destinations. It addresses how best APEC economies can sustainably utilize volun-tourism to their advantage to develop local and indigenous communities who, ultimately, will be able to play a more proactive role in the economic growth of their community, economy and the region as a whole. The project seeks to complement the “inclusive growth” agenda under APEC and will share lessons learnt with other work areas pursued under SMEWG, BMG and TPTWG. Expertise from the World Tourism Organization and other relevant organizations will also be drawn from. 

Also, information drawn from the baseline data collection to be carried out by the consultant will highlight security issues that surround volun-tourism and identify organizations or special tourism police forces that handle tourism related issues. Experts will then be invited from these organizations/special forces to present a case study at the volun-tourism workshop to address security risks and mitigation strategies.

Sustainability

This project will continue to have long term impacts as it highlights a focal area of the TWG through its Tourism Strategic Plan – Inclusive Sustainable Tourism. 

The beneficiaries will be supported to carry forward the results and lessons learned through the dissemination of the guidebook through various modes. This will enable a wider audience to be made aware of the work done. In addition, mentoring can occur through the sharing of best practice case studies and lessons learnt. Mentors will be indentified during the workshop on volunteer basis, preferably a economy or private sector representative who has sound knowledge and experience in volun-tourism. 

Possible ways forward include;

1) Develop an Action Plan to monitor the outcomes / output of the project through TWG – this action plan will consist of a uniform template for economies to record policy recommendations; alignment with domestic policies; and, implementation of respective recommendations suitable for the economy and beneficiaries. This action plan will allow for an efficient recording of the success of the project and encourage implementation and sustainability. Under monitoring and evaluation, the consultant will be tasked to develop a action plan template for participants, the PO and team will be the focal coordination team of the action plans.

2) List of experts and their contacts to be made available for follow-up exchanges and requests for support – following the completion of the workshop and project, contact details of experts engaged will be circulated to all participants and APEC economies in order to continue work within the volun-tourism sphere. Contacts will also be available on the PNG Tourism Promotion Authority website that will host all material from the workshop. 

3) Potential follow-up project on developing domestic volun-tourism strategies (consider APEC funding and / or self-funding options).

Progress on the outcomes and impacts of the project will be measured through a monitoring and evaluation process as highlighted above. There will be four (4) main indicators of progress: the content and quality of presentations; number of participants; number of economies that implement the recommendations; and, gender participation.

Project Overseers

Alcinda Trawen will be project overseer and manage the project. She is Director Policy and Planning at the PNG Tourism Promotion Authority (PNGTPA) and represents PNG at the APEC TWG. She has worked with the PNGTPA for nine (9) years and holds undergraduate and postgraduate degrees in tourism as well as postgraduate degree in planning. 

The other main contact responsible for this project is Ms Ingrid Kuman. She is Policy Officer at PNGTPA and has worked with the organization for three (3 years).

Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

Not Applicable.

Waivers

Not Applicable.

Are there any supporting document attached?

No 
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Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

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