Project Title

APEC Seminar on Sharing Good Practices and Experiences on Advertising Self-Regulation among APEC Economies 

Project Year

2016   

Project Number

CTI 01 2016S 

Project Session

   

Project Type

Self-Funded 

Project Status

Completed Project   
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Project No.

CTI 01 2016S 

Project Title

APEC Seminar on Sharing Good Practices and Experiences on Advertising Self-Regulation among APEC Economies 

Project Status

Completed Project 

Fund Account

Self-Funded 

Project Year

2016 

Sponsoring Forum

Committee on Trade and Investment (CTI) 

Topics

Trade Facilitation 

Committee

Committee on Trade and Investment (CTI) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Peru 

Co-Sponsoring Economies

 

Expected Start Date

01/01/2016 

Expected Completion Date

30/11/2016 

Project Proponent Name 1

Mauricio Gonzales del Rosario 

Job Title 1

Manager of the Technical Cooperation and Institutional Affairs  

Organization 1

INDECOPI 

Postal Address 1

Calle de la Prosa 104-San Borja, Lima, Peru 

Telephone 1

51-1 2247800 Extension 4600 

Fax 1

Not Applicable 

Email 1

mgonzalesd@indecopi.gob.pe 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Mauricio Gonzales del Rosario 

Project Cost (US$)

$120,000.00 

Project Summary

This Project is directly related with APEC Self-Regulation in Advertising (2012), APEC Action Agenda on Advertising Standards and Practice Development and its 2015 into 2016 Work Plan.

1)  This project will organize a two days workshop in Lima, Peru, in which economies will exchange good practices and experience regarding advertising self-regulation; in order to identify, evaluate, apply and improve best practices in the region. The main objectives of this seminar are: Exchange experiences and share views and information on advertising self-regulation APEC Economies.

2)  Presentation of the results of the  following studies:

a) Cost-Effectiveness of Advertising Standards in Peru and other economies; that will be include a development of a set of guiding principles and a regulatory commercial advertising checklist (legislation and self-regulation codes) in Peru and other economies; and

b) Identification of Barriers to SME utilization of advertising standards; in particular on sales promotion regulation in Peru and other economies.

3)  Exchange experiences and build capacity regarding how advertising may be applied to new and developing issues in advertising such as those related to digital advertising, food and non-alcoholic beverage advertising to children, and banking for consumers.

4) Exchange of successful experiences between SRO and government cooperation.

5) Identify critical factors for an efficient regulation of commercial advertising that promotes trade, investment and the effective protection of the consumers.

Are there any supporting document attached?

No 
Attachments
Version: 4.0 
Created at 22/01/2016 16:10  by Lucy Phua 
Last modified at 05/04/2017 10:34  by Lucy Phua 
Version HistoryVersion History

Project No.

Project Title

Project Status

Fund Account

Project Year

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Cost (US$)

Project Summary

Are there any supporting document attached?

hdFldAdmin

Project Number

Sub-fund

Previous Fora

Secretariat Comments

Endorsement By Fora

PD Sign Off

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
Attachments
Content Type: Self-Funded Proposal
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