Project Title

Developing the Tourism Workforce of the Future through Labour and Skills Development, Certification and Mobility in the APEC Region 

Project Year

2015   

Project Number

TWG 02 2015 

Project Session

Session 2   

Project Type

Standard 

Project Status

Project in Implementation   
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Project No.

TWG 02 2015 

Project Title

Developing the Tourism Workforce of the Future through Labour and Skills Development, Certification and Mobility in the APEC Region 

Project Status

Project in Implementation 

Publication (if any)

 

Fund Account

General Project Account 

Sub-fund

None 

Project Year

2015 

Project Session

Session 2 

APEC Funding

150,000 

Co-funding Amount

45,000 

Total Project Value

195,000 

Sponsoring Forum

Tourism Working Group (TWG) 

Topics

Tourism 

Committee

SOM Steering Committee on Economic and Technical Cooperation (SCE) 

Other Fora Involved

 

Other Non-APEC Stakeholders Involved

 

Proposing Economy(ies)

Australia 

Co-Sponsoring Economies

Chile; Malaysia; Papua New Guinea; Philippines; Viet Nam 

Expected Start Date

01/01/2016 

Expected Completion Date

31/12/2016 

Project Proponent Name 1

Melanie Crosswell 

Job Title 1

Director, Tourism Policy and International Engagement 

Organization 1

Australian Department of Foreign Affairs and Trade 

Postal Address 1

R G Casey Building, John McEwen Crescent, Barton, ACT, Australia, 0221 

Telephone 1

61-2 62619058 

Fax 1

Not Applicable 

Email 1

Melanie.Crosswell@dfat.gov.au 

Project Proponent Name 2

Not Applicable 

Job Title 2

Not Applicable 

Organization 2

Not Applicable 

Postal Address 2

Not Applicable 

Telephone 2

Not Applicable 

Fax 2

Not Applicable 

Email 2

Not Applicable 

Declaration

Melanie Crosswell 

Project Summary

Many APEC economies are looking to address workforce and skills issues and create employment opportunities for women and youth. Workforce and skills shortages are constraining the tourism industry’s ability to meet growing global tourism demand, provide high quality service, increase export income and attract additional investment. Improving skills development, career pathways, retention and opportunities for labour mobility across the region, could ease some tourism employment issues for APEC members.

In order to support tourism employment, build capacity and respond to labour and skills shortages in the APEC region, this project will explore barriers and benchmark approaches to facilitating labour mobility, and enhancing access to improved training. It will also seek to identify examples of best practice in recruitment, career pathways, retention, skills development, labour mobility and workforce planning. It will include a survey of APEC members, workshop and research project.

Relevance

Relevance - APEC: Many APEC economies are looking to address workforce and skills issues, and create employment opportunities for women and youth.  Around half of all APEC economies are struggling to fill shortages with suitably qualified people[1]. In Australia for example, around half of all tourism businesses are experiencing recruitment, retention and skills shortages.

Workforce and skills shortages constrain the tourism industry’s ability to meet growing global tourism demand, provide high quality service, increase export income and attract additional investment. The reasons for workforce and skill shortages vary across the APEC region but can be due to:

1)  limited access to, and quality of, training;

2)  a perceived lack of career progression;

3)  the seasonal nature of the industry;

4) remoteness of many tourism destinations from large population centres;

5)  undesirable working hours for some workers; and

6) strong competition for labour from other sectors, including on conditions/remuneration.

Improving skills development, career pathways, retention and opportunities for labour mobility across the region could ease some tourism employment issues for APEC members. Improved movement of labour, for example, benefits the host and home economies directly through the filling of vacancies, skills transfer, improved foreign language skills, innovation, sharing of cultural knowledge, and broader economic benefits.  For the economy of origin, funds sent home to family members can be an important source of revenue. Research suggests that each dollar of remittance generates two dollars or more of additional economic activity, as the money is spent in the local economy. On their return, workers can bring new skills, capital, and possibly a network of business contacts[2]. This is particularly important for women. Tourism often provides employment options for women that can work towards addressing gender inequality.

In order to support tourism employment, build capacity and respond to labour and skills shortages in the APEC region, this project seeks to explore barriers and benchmark approaches to facilitating labour mobility, improving career pathways, increasing retention and enhancing access to improved training. It also seeks to identify examples of best practice in recruitment, career pathways, retention, skills development, labour mobility and workforce planning.

Relevance – Rank: This project falls under Rank 1 in a number of categories: Human capital development, including activities outlined in the Strategic Plan on Capacity Building to Promote Trade and Investment Agenda, education and capacity building, as well as cross-border education cooperation as the project will look to improve career pathways, increase retention, and enhance labour and skills development; and Travel facilitation for enhancing mobility, and Connectivity, including the implementation of the APEC Connectivity Blueprint on enhancing physical, institutional and people-to-people connectivity as the project will identify barriers and approaches to facilitating labour mobility across the region.



[1] Manpower, 2013 Talent Shortage Survey: Research Results

[2] Source: World Travel & Tourism Council The Comparative - Economic Impact of Travel & Tourism

Objectives

1) Identify tourism workforce gaps and assess opportunities to address these gaps to improve customer service quality and enhance employment outcomes in the tourism sector, including through cooperation on measures to provide greater access to tourism training and enhance workforce mobility across the region.

2) Explore barriers to increasing tourism labour mobility, career pathways, retention and skills development across the APEC region, especially for young people, women and SMEs. The approaches APEC economies are using to address these barriers will be documented.

3) Identify best practice in recruitment, career pathways, retention, skills development, labour mobility and workforce planning to enable APEC economies to use this evidence in policy and program development to ease workforce and skills shortages and create long-term career pathways for young people and women across the APEC region.

4) Develop/Suggest policy recommendations/strategies for training requirements, skills development, and labour mobility based on the project results/findings for informational and decision making purposes by APEC economies.

Alignment

This project responds directly to the Philippines 2015 APEC priority of Investing in Human Capital Development. It promotes investing in people as core drivers of competitiveness through the development of 21st century skills by matching these skills to industry needs. In 2014, under the APEC Connectivity Blueprint for 2015-2025, APEC Leaders committed to strengthening people-to-people connectivity through human resources development and welcomed the APEC Action Plan for Promoting Quality Employment and Strengthening People-to-People Connectivity through Human Resources Development. This project will complement this work and complements ABAC’s work on the Earn Learn Return model - a new framework for managing the movement of workers in the APEC Region to address business needs.

The project also aligns with the priorities of APEC Tourism Ministers who in 2014 recognised the important role of tourism in promoting economic cooperation, trade, and people-to-people and cultural exchanges among APEC member economies. Specifically, they recommended that APEC member economies discuss enhancing tourism coordination mechanisms in the Asia-Pacific region, including personnel education and training, and job creation through tourism.

At the 8th APEC Tourism Ministers' Meeting in 2014, Ministers endorsed the APEC Tourism Strategic Plan 2015-2019. Under the Plan, the APEC TWG will undertake work in four areas, including promoting labor and skills development, certification and mobility through increased cooperation in order to develop the tourism workforce of the region. This project will build on the TWG’s previous work on tourism training and skills, led at times by Indonesia, New Zealand and Australia, and complements research on Global Talent Trends and Issues for the Travel & Tourism Sector undertaken by TWG Guest, the World Travel & Tourism Council.

TILF/ASF Justification

Not Applicable.

Beneficiaries and Outputs

Outputs: The project will feature a survey of APEC economies which will be followed up by a workshop with TWG members. This will give both key stakeholders in member economies, and TWG members, the opportunity to contribute to the project outcomes. 

The project will create a report that will identify barriers and benchmark approaches to facilitating labour mobility and enhancing access to improved training.  The report will also identify examples of best practice in recruitment, career pathways, retention, skills development, labour mobility and workforce planning.  Specifically, it will seek out examples of best practices that successfully overcome barriers to women in the tourism field.  Prior to finalisation, the report will be shared with all APEC economies for comment. 

Outcomes: In the medium-term, the project will give APEC economies the will and the tools to shape policies and approaches to recruitment, career pathways, retention, skills development, labour mobility and workforce planning on the basis of best practice. The workshop will facilitate this influencing of behavior and help create buy-in from member economies to help ensure that tangible progress is made. The project report will provide examples and evidence for APEC economies to inform the development of future policy and programs to enhance their capacity to address tourism industry labour and skills shortages and facilitate improved labour force mobility. 

These workforce and skills policy and programs should assist APEC economies in the creation of employment opportunities within the tourism industry, particularly for women and youth.  Behaviourally, the adoption of best practice approaches within the tourism industry across the APEC economies, particularly the developing economies, should deliver a reformed, innovative approach to labour force attraction and retention resulting in enhanced capacity to fill employment vacancies, enriched skill transfer, improved foreign language skills and broader sharing of cultural knowledge. 

Beneficiaries: Participation in the project will be voluntary and open to all APEC economies. In particular, the following stakeholders will be invited to participate in the survey and subsequent workshop:

1) Mid-level officials from APEC economies;

2)  Tourism businesses nominated from each economy;

3)  Women and youth advocates from each economy; and

4)  Academics and think tanks that examine women and youth issues, the visitor economy, and transnational workforces.

Developing APEC economies will principally benefit from access to examples of best practice in recruitment, career pathways, retention, skills development, labour mobility and workforce planning. APEC economies will be able to use this evidence in policy and program development to lift their capacity to ease workforce and skills shortages and facilitate improved labour mobility. 

The final report will identify ways to increase participation, particularly of women and youth in APEC economies, in the tourism industry. 

Tourism businesses in APEC economies will benefit in several ways:

1) Overcoming chronic human resource scarcity through increased access to an APEC wide labour force;

2) Capacity for APEC economies respond quickly to increases in tourism labour force demand due to seasonality or other influencing factors;

3) The ability to better service visitors from APEC economies through the employment of bilingual staff;

4) On returning to their home economy tourism workers may bring new skills and business contacts of benefit to the tourism industry in that economy.

Dissemination

This project will result in the development of a report which identifies barriers and benchmarks approaches to facilitating labour mobility and enhancing access to improved training.   Prior to finalisation, the report will be shared with all APEC economies for comment.  Once finalised, the report will be available electronically to all APEC economies. Economies will be encouraged to use their Government and industry social media channels to notify stakeholders of the report. For example, the Australian government will leverage its diplomatic network and extensive social media platforms to maximize the report’s audience. Messaging will direct interested parties toward the APEC website  for downloading the report, and  invite comment via social media on the report’s outcomes. Hard copies will be printed to allow those that do not have reliable access to digital mediums equal access to the report.  Hardcopies will be disseminated to APEC economies through Australian diplomatic network. 

Target audience: The target audience for the final project report is policy makers in APEC member economies, academia researching the visitor economy and the tourism industry.

Form and content: These stakeholders will have access to the report, and its recommendations electronically, and in hardcopy by request.

Format: Electronic via the web, hardcopy upon request.

Number of copies for publication: 200

Gender

The project will identify barriers to entry for women in the tourism industry and produce recommendations about reducing and removing these barriers. Women from APEC member economies will be surveyed to gauge these barriers and identify commonalities across APEC economies. These representatives will be selected with assistance from TWG members, along with a call for submissions from relevant stakeholders, increasing interested members of the public. Recommendations will be distributed to survey respondents for comment prior to inclusion in the draft report. This aims to empower women participants in the project by allowing them to contribute to, and have ownership over, the recommendations put forward in the final product. 

The project will engage with women’s organisations including, but not limited to:

1) Pacific Women Shaping Pacific Development: an organisation which focuses on increasing economic opportunities for women in the Pacific, and other empowerment activities.

2) The Australian Government’s Office for Women: for advice on how to engage and increase meaningful participation in the project from APEC women in tourism and hospitality roles. 

The tender documentation will explicitly reference the gender/youth goals of the project. The selection criteria will require experience in working with women and youths, preferably in developing economies. 

The survey methodology will require that at least 50 per cent of respondents are women or youth. 

The workshop will present the results from the survey and explore ways in which the views and issues raised by respondents can best be implemented by policy makers. 

Once completed, the project report will be provided to relevant women’s organisations so that the best practice examples and recommendations can translated into tangible benefits for women.

Work Plan

Activity

Timeframe

Project Plan, Timeline and funding confirmed

September-December 2015

Consultant Appointed

January 2016

Scoping and research work by consultant

February 2016

Survey APEC members

March-April 2016

Workshop (with TWG meeting)

September 2016

Coordination with the HRDWG

September 2016

Final Report completed

November 2016

Project Plan,Timeline and Funding (September-December 2015)

Chile, Malaysia, Papua New Guinea, the Philippines, and Viet Nam are project co-sponsors and have input into this project proposal. The project will be funded with US$150,000 of APEC funding from the General Project Account, along with a further US$45,000 of in-kind funding from Australia, as the proposing economy. 

Consultant Appointed (January 2016)

A consultant will be sought and recommended by Australia through an open tender process. As the value of the contract is expected to exceed US$50,001, the tender process will be conducted in accordance with Section 12 (Procurement Methods, Major Contracts) of the Guidebook on APEC Projects. 

Scoping and Research Work by Consultant (February 2016)

The consultant will provide a draft work plan to the PO for consideration. This will ensure that the project meets the stated goals of this proposal. Once the draft work plan had been approved by the PO, the consultant will commence the research phase of the project. 

Survey APEC Members (March-April 2016)

All interested APEC member economies will be invited and encouraged to participate in the survey through their TWG representatives.

Workshop (with Tourism Working Group Meeting) (September 2016)

The project workshop will be aligned with the Tourism Working Group Meeting scheduled for September 2016 (location TBA). This will allow for costs to be controlled and increase the utility of the meeting for members, allowing them to increase their return on investment from attendance at the meeting. 

Coordination with HRDWG (September 2016)

Prior to the completion of the final report, the HRDWG will be consulted and their endorsement sought for the final recommendations and report. 

Final Report Completed (November 2016)

The final report will be completed in November 2016 and published in December 2016, following sign-off.

Risks

Each APEC economy is unique, as are the labour and skills issues they face.  Stakeholder consultations and the solutions to any issues identified will need to recognise these differences to ensure the project and its stated outcomes can be successfully implemented. To best manage risks relating to regional variations in labour and skills requirements, the following steps should be used to guide the development of the project plan:

1) define and profile the APEC economies including the collection and analysis of data specific to the APEC region;

2) identify the labour and skills issues through consultation and workshops with relevant stakeholders;

3) select appropriate solutions for each economy dependent on factors such as industry make-up, available support services, seasonality, access to training and the level of localised industry coordination;

4) allocate roles, responsibilities and timelines for delivery of those solutions; and

5) establish mechanisms which measure the success of those solutions. 

The consultant will be hired in according to APEC procurement guidelines for major contracts. 

To mitigate the risk of low survey response and/or workshop participation, the PO will draw on assistance from Australian missions in member economies as required to provide in-country advice

Monitoring and Evaluation

The project will result in a report that identifies barriers and benchmark approaches to facilitating labour mobility and enhancing access to improved training.  It will also identify examples of best practice in recruitment, career pathways, retention, skills development, labour mobility and workforce planning. Specifically, it will seek out best practice in successfully overcoming barriers to women in this field. Prior to finalisation, the Report will be shared with all APEC economies for comment. 

Three months following the report, a tracer email will be sent to participants and stakeholders to test how the report has influenced policy and actions in relevant bodies. The results of this effort will be made available to the TWG. 

As noted in section 9 (Gender), the project will set benchmarks for participation from women and youth. The survey respondents will be invited to make submissions in the five years following publication to report on whether the recommendations have had any impact.

Linkages

This project is also endorsed by the Human Resources Development Working Group (HRDWG) and will build their 2014 APEC Skills Mapping Project. The Skills Mapping Project has provided an APEC region perspective on critical skill shortages by drawing together available data on employment projections, skills supply and shortages in APEC-member economies. It will also complement the self-funded project which Australia and the HRDWG has begun on ‘enhancing labour mobility in the APEC region’. The TWG will actively engage with the HRDWG on this project. This project also complements the work being undertaken by OECD Tourism Committee, in cooperation with the International Labour Organization, on Supporting Quality Jobs in Tourism. The consultant will be instructed to engage with the OECD Tourism Committee and the International Labor Organization during the scoping phase of the survey to ensure the questions are relevant and the outcomes will be useful.

Sustainability

The final report will be made available free of charge to all APEC member economies. Contact details of key stakeholders will be made available for follow up queries on the report’s findings. 

The final project report will produce a series of recommendations. These recommendations will be taken to APEC fora and, where appropriate, championed by Australia for implementation across member economies. 

Visa statistics, particularly the issuing of temporary work visas among APEC member economies will be examined to track any impact on target demographics of women and youth. A tracer email will be sent to stakeholders seeking anecdotal evidence of changes in action. These anecdotes will be, where appropriate, translated into ‘hero stories’ and provided to the TWG as an example of the ongoing benefits of the project.

Project Overseers

The Project overseer will be:

Melanie Crosswell
Director, Tourism Policy & International Engagement Section
Economic Advocacy & Analysis Branch, Trade and Economic Diplomacy Division
Australian Department of Foreign Affairs and Trade

Cost Efficiency

Not Applicable.

Drawdown Timetable

Not Applicable.

Direct Labour

It is proposed that a contractor will be engaged, in accordance with the guidelines, for approximately 880 hours. As at yet, the identity of this contractor is unknown. The contractor will be engaged to scope the project, oversee the survey, contribute to the workshop, and author the final report.

Waivers

Not Applicable.

Are there any supporting document attached?

No 
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Version HistoryVersion History

Project No.

Project Title

Project Status

Publication (if any)

Fund Account

Sub-fund

Project Year

Project Session

APEC Funding

Co-funding Amount

Total Project Value

Sponsoring Forum

Topics

Committee

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Co-Sponsoring Economies

Expected Start Date

Expected Completion Date

Project Proponent Name 1

Job Title 1

Organization 1

Postal Address 1

Telephone 1

Fax 1

Email 1

Project Proponent Name 2

Job Title 2

Organization 2

Postal Address 2

Telephone 2

Fax 2

Email 2

Declaration

Project Summary

Relevance

Objectives

Alignment

TILF/ASF Justification

Beneficiaries and Outputs

Dissemination

Gender

Work Plan

Risks

Monitoring and Evaluation

Linkages

Sustainability

Project Overseers

Cost Efficiency

Drawdown Timetable

Direct Labour

Waivers

Are there any supporting document attached?

hdFldAdmin

Project Number

Previous Fora

Secretariat Comments

Reprogramming Notes

Consolidated QAF

Endorsement By Fora

PD Sign Off

Batch

Forum Priority

Committee Ranking Category

Committee Priority

PDM Priority

Priority Within Funding Category

Monitoring Report Received

Completion Report Received

PMU Field 1

PMU Field 2

PMU Field 3

On Behalf Of

Proposal Status

Originating Sub-Forum

Approval Status
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